Why You Need to Switch to GA4, and Quickly!

Why You Need to Switch to GA4, and Quickly | Google Analytics 4

Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers.  Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics.  For the last decade […]

Crucial Things to Track With your Funnel

Crucial Things to Track With your Funnel | Funnel Tracking

Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with […]

The Benefits of Using Google Tag Manager

The Benefits of using Google Tag Manager

THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact.  This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are […]

Google Analytics: A Comparison of UA & GA4

Google Analytics: A comparison of UA & GA4 - text

Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is.  There are lots of different analytics programs available and each has its pros and cons. […]

Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels …and Their Uses Last updated: 08 May 2023 If you want to run a successful business, then you need to understand the range of different tools at your disposal and which is going to work best for you.  If you’re new to sales funnels, you may want to first […]

Funnels 101: Nurture Your Audience to Sales

Funnels 101 Cover Image with Text

As an online business owner, no matter whether you identify yourself as a coach, course creator or something else, you would have probably heard the term “funnel” thrown around a lot, and may find it a confusing area.

In this article, I’m going to cover the absolute fundamentals of funnels – the what, who, why, when and how.

One thing I can tell you for sure is that if you would like to make sales while you sleep, one fine way to do that is by having a funnel.

With a well-designed sales funnel, you’ll not only attract more customers but you’ll greatly improve your chance of making lucrative passive income at the same time. 

How to Grow Your Audience on Autopilot – Lead Magnets 101

How to Grow Your Audience on Autopilot

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Last updated: 08 May 2023 Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.  What does Evergreen mean? Evergreen means […]

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Introduction In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales. If you are brand new […]

Facebook Messenger Chatbots 101

Header image for Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101 Image by Mohamed Hassan from Pixabay Introduction These days, the term “bot” gets thrown around quite a lot, and a lot of us are left wondering, “What is a bot, and why do I need it?” First of all – 90% of the time that you hear the word “bot”, it is a […]

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you […]

11 Reasons Why Your Business Needs Facebook Advertising

11 Reasons Why Your Business Needs Facebook Advertising

If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon.  In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, […]

The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post […]

Does My Business Need Facebook Ads or Google Ads?

Does My Business Need Facebook Ads or Google Ads

Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end […]

Why PPC and SEO Are Stronger Working Together as a Team

business-handshake-ppc-seo-work-together

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And […]

SEO vs PPC – What’s Best For Your Business

arm-wrestling-seo-vs-ppc

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must […]

Google Smart Campaigns vs Normal Campaigns: A Review

Google Ads Smart Campaigns

Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information […]

Google Ads Campaign Types 101 – A Quick Overview

Image of finger deciding type of Google Ads Campaign

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get the most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits […]

Everything You Need to Know About Advertising with Google

Photo of mac using Google Advertising

Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do […]

Top 5 Most Common Google Ads Myths & Misconceptions

Google myths image

Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google […]

7.5 Ways to Save Money with Google Ads

Image of Google Logo with Money

7.5 Ways to Save Money During Your Google Ads Campaigns Wait, what? 7.5? You must be thinking that I have gone nuts because there should be either 7 or 8 ways. Well, this article is about 7.5 handy ways to save money while setting up your Google Ads campaigns by playing smart moves and I […]

10 Top Quick Website Fixes to Get You More Sales Online

conversion-optimization-concept-online-sales-customers

10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads.  Leads are […]

8 Reasons Why Your Site Needs a Re-Brand for Success

responsive-web-design-re-brand

8 Reasons Why Your Website Needs a Re-Brand While there are some obvious reasons why a website might need a re-brand…   …and you might actually be happy with the overall appearance of your site, but there may also be some important unknown factors which have not yet crossed your mind and actually affect your […]

How to Make Your Landing Pages Convert – 10 Best Practises

businessman-drawing-landing-page-concept-on-blackboard-88093236

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel […]

Why You Need to Start Content Marketing and How to Do It

Content is king header image

Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, […]

5 Simple Steps to Conversion [Infographic]

5 Simple Steps Featured Image

Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion?   When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know […]

SSL Certificate: All You Need to Know

launching-https-secure-website-concepts-with-113896527-ssl

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their […]

The Easiest Privacy Policy Creation Tool Ever

privacy-concept-black-closed-padlock-icon-on-52850077 web

The Easiest Privacy Policy Creation Tool Ever Panic over – let’s get you compliant! I’m guessing you’re reading this because you’ve just realised that even though you don’t send unsolicited emails, you still need an updated Privacy Policy on your website! Well here is the beauty! In line with GDPR Regulations, WordPress have actually implemented […]

Your Quick Guide to Terms & Conditions

Terms & Conditions Header Image

A Quick Guide to Your… Quick Introduction One of the simplest, and most effective, things to put together on your website are your Terms & Conditions. It fathoms me how many websites I stumble across without a set of terms, and that includes e-commerce sites! Now as I mentioned in my “How Compliant Really Are […]

How Compliant Really Are You?

GDPR vs Compliant

Forget GDPR, here are 5 others you may need to think about…​ The part where I don’t talk about GDPR Compliancy Okay, so I’m going to keep this short. We’ve all heard enough about the new GDPR regulations recently, as we have also (ironically) received more emails than ever as a result of it! But […]