Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers. Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics. For the last decade …
Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with …
THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact. This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are …
Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is. There are lots of different analytics programs available and each has its pros and cons. …
The Different Types of Sales Funnels …and Their Uses If you want to run a successful business, then you need to understand the range of different tools at your disposal and which is going to work best for you. If you’re new to sales funnels, you may want to first read my recent post Funnels …
Funnels 101 Nurture Your Audience to Sales Introduction As an online business owner, no matter whether you identify yourself as a coach, course creator or something else, you would have probably heard the term “funnel” thrown around a lot, and may find it a confusing area. In this article, I’m going to cover the absolute …
The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.
How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy. What does Evergreen mean? Evergreen means something that runs all …
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10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Introduction In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales. If you are brand new …
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Facebook Messenger Chatbots 101 Image by Mohamed Hassan from Pixabay Introduction These days, the term “bot” gets thrown around quite a lot, and a lot of us are left wondering, “What is a bot, and why do I need it?” First of all – 90% of the time that you hear the word “bot”, it is a …
How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you …
The Different Types of Virtual Events You Can Run to Build an Audience For a Launch Photo by Chris Montgomery on Unsplash In this article, I’m going to talk you through the main different types of virtual events, what distinguishes them, along with some pros and cons for each, and finally some of the things …
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Live Transcript Intro Hi, everyone, and welcome to what you need to know weekly with me, Sophie Nicole Casey. So I’m going live with this news this week, a day early because as you may or may not know, but the changes coming into ManyChat and Facebook, which actually come into effect tomorrow. So I …
There are multiple reasons your Facebook Ads campaigns might not be working, but sometimes it’s impossible to know where to start. Facebook has made it easy to set up and run ad campaigns but users often come up with the same question; why did they fail to accomplish the desired results and achieve their goals? …
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If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon. In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, …
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Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post …
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Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end …
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Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And …
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SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must …
Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information …
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Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits your …
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Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do …
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Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google …
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7.5 Ways to Save Money During Your Google Ads Campaigns Wait, what? 7.5? You must be thinking that I have gone nuts because there should be either 7 or 8 ways. Well, this article is about 7.5 handy ways to save money while setting up your Google Ads campaigns by playing smart moves and I …
10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads. Leads are …
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8 Reasons Why Your Website Needs a Re-Brand While there are some obvious reasons why a website might need a re-brand… …and you might actually be happy with the overall appearance of your site, but there may also be some important unknown factors which have not yet crossed your mind and actually affect your …
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How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages. For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel …
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Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, …
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Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion? When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know …
SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their …
The Easiest Privacy Policy Creation Tool Ever Panic over – let’s get you compliant! I’m guessing you’re reading this because you’ve just realised that even though you don’t send unsolicited emails, you still need an updated Privacy Policy on your website! Well here is the beauty! In line with GDPR Regulations, WordPress have actually implemented …
A Quick Guide to Your… Quick Introduction One of the simplest, and most effective, things to put together on your website are your Terms & Conditions. It fathoms me how many websites I stumble across without a set of terms, and that includes e-commerce sites! Now as I mentioned in my “How Compliant Really Are …
Forget GDPR, here are 5 others you may need to think about… The part where I don’t talk about GDPR Compliancy Okay, so I’m going to keep this short. We’ve all heard enough about the new GDPR regulations recently, as we have also (ironically) received more emails than ever as a result of it! But …
Design Your Passively Profitable System Using my Evergreen Blueprint, Discover the Key Elements of a Funnel & Learn How to Link it All Together
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