Home » Articles

Articles

Why You Need to Switch to GA4, and Quickly | Google Analytics 4

Why You Need to Switch to GA4, and Quickly!

Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers.  Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics.  For the last decade …

Why You Need to Switch to GA4, and Quickly! Read More »

Crucial Things to Track With your Funnel | Funnel Tracking

Crucial Things to Track With your Funnel

Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with …

Crucial Things to Track With your Funnel Read More »

The Benefits of using Google Tag Manager

The Benefits of Using Google Tag Manager

THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact.  This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are …

The Benefits of Using Google Tag Manager Read More »

Google Analytics: A comparison of UA & GA4 - text

Google Analytics: A Comparison of UA & GA4

Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is.  There are lots of different analytics programs available and each has its pros and cons. …

Google Analytics: A Comparison of UA & GA4 Read More »

The Different Types of Sales Funnels and Their Uses

Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels …and Their Uses Last updated: 08 May 2023 If you want to run a successful business, then you need to understand the range of different tools at your disposal and which is going to work best for you.  If you’re new to sales funnels, you may want to first …

Different Types of Sales Funnels and Their Uses Read More »

Funnels 101 Cover Image with Text

Funnels 101: Nurture Your Audience to Sales

As an online business owner, no matter whether you identify yourself as a coach, course creator or something else, you would have probably heard the term “funnel” thrown around a lot, and may find it a confusing area.

In this article, I’m going to cover the absolute fundamentals of funnels – the what, who, why, when and how.

One thing I can tell you for sure is that if you would like to make sales while you sleep, one fine way to do that is by having a funnel.

With a well-designed sales funnel, you’ll not only attract more customers but you’ll greatly improve your chance of making lucrative passive income at the same time. 

How to Grow Your Audience on Autopilot

How to Grow Your Audience on Autopilot – Lead Magnets 101

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Last updated: 08 May 2023 Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.  What does Evergreen mean? Evergreen means …

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Read More »

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Introduction In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales. If you are brand new …

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Read More »

Header image for Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101 Image by Mohamed Hassan from Pixabay Introduction These days, the term “bot” gets thrown around quite a lot, and a lot of us are left wondering, “What is a bot, and why do I need it?” First of all – 90% of the time that you hear the word “bot”, it is a …

Facebook Messenger Chatbots 101 Read More »

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you …

How to Make Your Virtual Event a Success Read More »

The Different Types of Virtual Events You Can Run to Build an Audience For a Launch

The Different Types of Virtual Events You Can Run to Build an Audience for a Launch

The Different Types of Virtual Events You Can Run to Build an Audience For a Launch Photo by Chris Montgomery on Unsplash In this article, I’m going to talk you through the main different types of virtual events, what distinguishes them, along with some pros and cons for each, and finally some of the things …

The Different Types of Virtual Events You Can Run to Build an Audience for a Launch Read More »

Ultimate Guide to EU Privacy Changes and What You Can Do With ManyChat to Stay Compliant and Keep Functioning

Live Transcript Intro Hi, everyone, and welcome to what you need to know weekly with me, Sophie Nicole Casey. So I’m going live with this news this week, a day early because as you may or may not know, but the changes coming into ManyChat and Facebook, which actually come into effect tomorrow. So I …

Ultimate Guide to EU Privacy Changes and What You Can Do With ManyChat to Stay Compliant and Keep Functioning Read More »

Facebook Ads Not Working

Why Your Facebook Ads Campaigns Aren’t Working & How to Fix Them [FREE CHECKLIST]

There are multiple reasons your Facebook Ads campaigns might not be working, but sometimes it’s impossible to know where to start. Facebook has made it easy to set up and run ad campaigns but users often come up with the same question; why did they fail to accomplish the desired results and achieve their goals? …

Why Your Facebook Ads Campaigns Aren’t Working & How to Fix Them [FREE CHECKLIST] Read More »

11 Reasons Why Your Business Needs Facebook Advertising

11 Reasons Why Your Business Needs Facebook Advertising

If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon.  In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, …

11 Reasons Why Your Business Needs Facebook Advertising Read More »

The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post …

The Difference between Boosted Posts and Facebook Ads Read More »

Does My Business Need Facebook Ads or Google Ads

Does My Business Need Facebook Ads or Google Ads?

Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end …

Does My Business Need Facebook Ads or Google Ads? Read More »

business-handshake-ppc-seo-work-together

Why PPC and SEO Are Stronger Working Together as a Team

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And …

Why PPC and SEO Are Stronger Working Together as a Team Read More »

arm-wrestling-seo-vs-ppc

SEO vs PPC – What’s Best For Your Business

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must …

SEO vs PPC – What’s Best For Your Business Read More »

Google Ads Smart Campaigns

Google Smart Campaigns vs Normal Campaigns: A Review

Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information …

Google Smart Campaigns vs Normal Campaigns: A Review Read More »

Image of finger deciding type of Google Ads Campaign

Google Ads Campaign Types 101 – A Quick Overview

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get the most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits …

Google Ads Campaign Types 101 – A Quick Overview Read More »

Photo of mac using Google Advertising

Everything You Need to Know About Advertising with Google

Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do …

Everything You Need to Know About Advertising with Google Read More »

Google myths image

Top 5 Most Common Google Ads Myths & Misconceptions

Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google …

Top 5 Most Common Google Ads Myths & Misconceptions Read More »

conversion-optimization-concept-online-sales-customers

10 Top Quick Website Fixes to Get You More Sales Online

10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads.  Leads are …

10 Top Quick Website Fixes to Get You More Sales Online Read More »

responsive-web-design-re-brand

8 Reasons Why Your Site Needs a Re-Brand for Success

8 Reasons Why Your Website Needs a Re-Brand While there are some obvious reasons why a website might need a re-brand…   …and you might actually be happy with the overall appearance of your site, but there may also be some important unknown factors which have not yet crossed your mind and actually affect your …

8 Reasons Why Your Site Needs a Re-Brand for Success Read More »

businessman-drawing-landing-page-concept-on-blackboard-88093236

How to Make Your Landing Pages Convert – 10 Best Practises

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel …

How to Make Your Landing Pages Convert – 10 Best Practises Read More »

Content is king header image

Why You Need to Start Content Marketing and How to Do It

Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, …

Why You Need to Start Content Marketing and How to Do It Read More »

5 Simple Steps Featured Image

5 Simple Steps to Conversion [Infographic]

Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion?   When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know …

5 Simple Steps to Conversion [Infographic] Read More »

launching-https-secure-website-concepts-with-113896527-ssl

SSL Certificate: All You Need to Know

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their …

SSL Certificate: All You Need to Know Read More »

privacy-concept-black-closed-padlock-icon-on-52850077 web

The Easiest Privacy Policy Creation Tool Ever

The Easiest Privacy Policy Creation Tool Ever Panic over – let’s get you compliant! I’m guessing you’re reading this because you’ve just realised that even though you don’t send unsolicited emails, you still need an updated Privacy Policy on your website! Well here is the beauty! In line with GDPR Regulations, WordPress have actually implemented …

The Easiest Privacy Policy Creation Tool Ever Read More »

Terms & Conditions Header Image

Your Quick Guide to Terms & Conditions

A Quick Guide to Your… Quick Introduction One of the simplest, and most effective, things to put together on your website are your Terms & Conditions. It fathoms me how many websites I stumble across without a set of terms, and that includes e-commerce sites! Now as I mentioned in my “How Compliant Really Are …

Your Quick Guide to Terms & Conditions Read More »