Why You Need to Switch to GA4, and Quickly!
Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers. Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics. For the last decade […]
Crucial Things to Track With your Funnel
Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with […]
The Benefits of Using Google Tag Manager
THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact. This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are […]
Google Analytics: A Comparison of UA & GA4
Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is. There are lots of different analytics programs available and each has its pros and cons. […]
What to Expect in the World of Facebook 2021
In this first live training of 2021 I talk about what to expect with all of the recent changes across Digital Marketing. Between the EU Privacy Changes affecting Facebook Ads and Chatbots, and now the iOS 14 Release which brings even more chaos, it is CRITICAL that we change our strategies and start to do […]
Facebook vs Apple, If You Run ANY Ads You Need to Know About This [iOS 14 Release]
What You Need to Know Weekly – 23rd December 2020 In this weekly news digest you’ll hear about: 📰 iOS Update Taking Place early 2021 – all businesses running any kind of ads are affected 📰 More EU Privacy Consequences – Messenger and Instagram 📰 Instagram Reels takes another classy step towards being TikTok’s twinnie […]
Ultimate Guide to EU Privacy Changes and What You Can Do With ManyChat to Stay Compliant and Keep Functioning
Live Transcript Intro Hi, everyone, and welcome to what you need to know weekly with me, Sophie Nicole Casey. So I’m going live with this news this week, a day early because as you may or may not know, but the changes coming into ManyChat and Facebook, which actually come into effect tomorrow. So I […]
What You Need to Know Weekly – 9th December 2020
In this short weekly news digest I have an exciting selection: 📰 Instagram is testing out an exciting new feature in India 📰 Facebook has enhanced the experience for Car Dealerships 📰 TikTok is making a bold move 📰 Google Maps are jumping on the Social Media bandwagon with feeds 📰 WhatsApp is making it […]
New Facebook NEWS, Audio Ads for YouTube, Instagram FAQ’s & Facebook acquires Kustomer
In this weekly news digest you’ll learn about: 📰 Facebook NEWS coming to the UK 📰 YouTube is launching audio ads 📰 Instagram and FAQ’s 📰 New ‘Kustomer’ management coming to Whatsapp If you enjoy being in the know, don’t forget to subscribe to my channel and switch on notifications to stay connected 💙 🤩 […]
No more Leads Facebook Messenger Ads, More Instagram Announcements, and More
I found this out the hard way, but Facebook is rolling out new changes as of 16 November through the first half of December, in another attempt to stay compliant with new European Privacy Rules. They haven’t made any big announcements, nor trained their concierge team regarding these changes, which definitely made my journey to […]
Exciting New Instagram Updates and a Special Announcement
In this week’s news digest, I talk about some major changes Instagram is bringing to YOU which are super exciting. I also have an extra special announcement to make, don’t miss out on this, you only have until the year to claim it. 🤩 Connect with me 🤩 Connect with me on LinkedIn Follow […]
Instagram brings a whole new level to marketers
Instagram has announced 4 HUGE very exciting changes that are coming soon to you if you don’t have them already. Included in this broadcast: • New product tags in Ads Manager • New custom audience • New Instagram API – Messenger Bots • Instagram Monetization for Creators • Facebook Attribution Changes 🤩 Connect with […]
[Covid & Algorithm Changes] Fix up your Facebook Strategy
🌍 I’m going to be talking about how recent world events have caused Facebook to change their policies and are cracking down on things more than ever. 👩🏫 I will talk about how to NOT get your accounts shut down by them. 👩🎓I will go over some technical and algorithm changes and how you need […]
The Story Behind Casey Marketing Creations [Vlog]
The Story Behind Casey Marketing Creations [Vlog] Hi everyone, This is just a quick post to explain who I am; the real me behind Casey Marketing Creations. I have recently created a YouTube channel with the intention of providing you, online business owners, with free advice, tips and how-to’s to enable you to go that […]
