What to Expect in the World of Facebook 2021

In this first live training of 2021 I talk about what to expect with all of the recent changes across Digital Marketing. Between the EU Privacy Changes affecting Facebook Ads and Chatbots, and now the iOS 14 Release which brings even more chaos, it is CRITICAL that we change our strategies and start to do […]

Facebook vs Apple, If You Run ANY Ads You Need to Know About This [iOS 14 Release]

What You Need to Know Weekly – 23rd December 2020 In this weekly news digest you’ll hear about: πŸ“° iOS Update Taking Place early 2021 – all businesses running any kind of ads are affected πŸ“° More EU Privacy Consequences – Messenger and Instagram πŸ“° Instagram Reels takes another classy step towards being TikTok’s twinnie […]

Episode 11: Funnels

In this episode, I talk about what is a funnel, what that looks like in real life, and how it looks in terms of Facebook Ads Campaigns. In the next episode, I will be providing some examples of what a funnel might actually look like in your low budget strategy, low ticket strategy, or high […]

Episode 10: Facebook Ads Testing

In this episode I talk about Testing Facebook Ads, and cover: – What is Facebook Ads Testing – Why you should test ads – When you should or shouldn’t run tests – Best practices when testing Facebook Ads Enjoy!x   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook […]

What You Need to Know Weekly – 9th December 2020

In this short weekly news digest I have an exciting selection: πŸ“° Instagram is testing out an exciting new feature in India πŸ“° Facebook has enhanced the experience for Car Dealerships πŸ“° TikTok is making a bold move πŸ“° Google Maps are jumping on the Social Media bandwagon with feeds πŸ“° WhatsApp is making it […]

Navigating Your Way Through The Nativity Season

Christmas is a super hard time of year to show up through all the noise. But the good news is, people are shopping! In this video I cover what you can and should do to thrive during the holiday seasons if you are: An e-commerce business owner A service/education-based business owner I give you my […]

New Facebook NEWS, Audio Ads for YouTube, Instagram FAQ’s & Facebook acquires Kustomer

In this weekly news digest you’ll learn about: πŸ“° Facebook NEWS coming to the UK πŸ“° YouTube is launching audio ads πŸ“° Instagram and FAQ’s πŸ“° New ‘Kustomer’ management coming to Whatsapp If you enjoy being in the know, don’t forget to subscribe to my channel and switch on notifications to stay connected πŸ’™ 🀩 […]

No more Leads Facebook Messenger Ads, More Instagram Announcements, and More

I found this out the hard way, but Facebook is rolling out new changes as of 16 November through the first half of December, in another attempt to stay compliant with new European Privacy Rules. They haven’t made any big announcements, nor trained their concierge team regarding these changes, which definitely made my journey to […]

Episode 9: Outside Facebook Ads

In this episode, I talk about how Facebook Ads shouldn’t be thought of as a one-stop shop. There are so many other things you can be doing, and here are a few of them   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook […]

Exciting New Instagram Updates and a Special Announcement

In this week’s news digest, I talk about some major changes Instagram is bringing to YOU which are super exciting. I also have an extra special announcement to make, don’t miss out on this, you only have until the year to claim it.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow […]

Episode 8: Perseverance

In this episode, I talk about how your audience isn’t going to say yes the first time. Don’t be disheartened, this is what you have to do about it!   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Episode 7: Facebook Ads Etiquette

In this episode, I talk about how there is a certain level of etiquette which needs to be practiced when running Facebook Ads. I hope you enjoy this analogy, and I also offer a few ways in which you can go about doing this.   🀩 Connect with me 🀩 Connect with me on LinkedIn […]

Facebook Ads Q&A Oct 2020

Facebook Ads Q&A Oct 2020

In this Facebook Ads Live Q&A I cover: – When should I run Facebook ads? – What is a Facebook pixel? – Where do I start? – Should I use a lifetime or daily budget?   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free […]

Instagram brings a whole new level to marketers

Instagram brings a whole new level to marketers

Instagram has announced 4 HUGE very exciting changes that are coming soon to you if you don’t have them already. Included in this broadcast: β€’ New product tags in Ads Manager β€’ New custom audience β€’ New Instagram API – Messenger Bots β€’ Instagram Monetization for Creators β€’ Facebook Attribution Changes   🀩 Connect with […]

Episode 6: Your Offer

What is it? Is it for customer? Is it wanted? Have you sold it organically? In this episode I talk about the importance of know your offer inside and out and crafting it perfectly for your audience.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in […]

Episode 5: Copy C#3

In this episode I dive into the 3rd and final C – Copy There is a lot more that goes into copy than just selling. Join me on this live where I cover as many different ways you can write your ads as possible to have the biggest impact.   🀩 Connect with me 🀩 […]

Using Messenger Bots with Facebook Ads

Using Messenger Bots with Facebook Ads

A tactic often overlooked, but Facebook Messenger Ads are a great way to connect with new and existing audiences. In this live I will go over some different ways you can add Messenger Bots into your strategy In this live I talk about: – Why you should consider using them – The different types – […]

Episode 4: Creatives (Part 2 – Video)

It’s been a while since the last episode as I’ve been on the road travelling and had a lot of huge projects on but we are back with Episode 4. In this episode I talk about the 2nd C – Creatives (Part 2 – Video) Having covered images in the previous episode, this week I […]

Different Types of Facebook Ads Funnels

Different Types of Facebook Ads Funnels

There are many different ways you can run ads for your business, but there is no “one size fits all” This poses a problem for business owners who want to learn to run ads but need a set process to follow. In this live I go over some of my favourite funnel types that you […]

Knowing your Numbers: The Real Value of a Lead

Knowing your Numbers: The Real Value of a Lead

Sometimes when you are running Facebook Ads it’s easy to get caught up in the cost of a result, when in reality you need to look at the bigger picture to know the real cost and the real value and benefit of the ads you are running. Join me in this live where I will […]

Episode 3: Creatives (Part 1 – Images)

In this episode, I am going to fit as many Pro Tips as possible into 5 minutes about how you need to be creating your images for ads. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that pops up 🀩   🀩 Connect with […]

Episode 2: Inside Your Customer

In this episode, I dip into the first of the 3 C’s that I introduced in the previous episode. If you like what you see, I’d love it if you hit “Like” on my page. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that […]

How to Make Your Offer Irresistible

How to Make Your Offer Irresistible

In this live I talk about how to make your offer irresistable. I focus on three main areas: – first of all, how to be sure that it is your offer which needs work and not your Facebook Ads – secondly, ways to communicate your offer, product or service with your target audience – finally […]

How to Have More Hours in the Day

How to Have More Hours in the Day

As a business owner, it’s so easy to get overwhelmed and ignore things on the to-do list. In this live, I want to share with you some of my time-saving tools and practices which allow me to squeeze everything in, even with my little one!   🀩 Connect with me 🀩 Connect with me on […]

Episode 1: Pilot & The 3C’s

The introduction of the show and the 3 C’s. Watch the video to find out more.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How To Spot A Scammer When Hiring [VLOG]

How To Spot A Scammer When Hiring

When you are thinking of hiring someone to help you with your business, there are a lot of people chatting a lot of πŸ’© just ready to take your hard-earned cash. Here are some ways to spot them, so next time you see a red flag 🚩 you can hopefully run the other way.   […]

Building Your Warm Audience

Building Your Warm Audience

Today I am talking about building a warm audience, and I will cover: πŸ‘©β€πŸ« What exactly is a warm audience and why does it matter πŸ’β€β™€οΈ The different types of warm audiences you can use in Facebook Ads ⭐️ The best ways to build your warm audiences using ads 🌱 How to grow your Facebook […]

[Covid & Algorithm Changes] Fix up your Facebook Strategy

Facebook strategy

🌍 I’m going to be talking about how recent world events have caused Facebook to change their policies and are cracking down on things more than ever. πŸ‘©β€πŸ« I will talk about how to NOT get your accounts shut down by them. πŸ‘©β€πŸŽ“I will go over some technical and algorithm changes and how you need […]

It’s all about Retargeting

It's all about Retargeting

πŸ‘‰ what is retargeting? πŸ‘‰ how to do it? πŸ‘‰ strategies you can use   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to know when Facebook Ads are right for your business

How to know when Facebook Ads are right for your business

One of the most common reasons I come across for Facebook Ads not working for a business is simply that it wasn’t the right time for the business. Watch this video to find out how to know when it’s right to run your Facebook Ads. 🀩 Connect with me 🀩 Connect with me on LinkedIn […]

How to install Stripe on WooCommerce WordPress

How to install Stripe on WooCommerce WordPress

How to install Stripe on WooCommerce WordPress? In this video, I do a simple demonstration of how to set up receiving Stripe payments on WooCommerce (on WordPress).   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

What is an ICA and how to create it?

what is an ICA and how to make it

Sell to everyone, sell to no one – what is an ICA, and how to create it? I’m talking about what is an ICA, how it will benefit you and enable you to connect better with your audience for more leads/sales, and how to create one.   🀩 Connect with me 🀩 Connect with me […]

[VLOG] Best Free Tools for Funnels Creation & Management

Best [FREE] Tools for Creating and Managing Your Funnels

Here are my personal favourite best free tools for creating and managing your business sales funnels.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

[DEMO] – How to set up Pixel Event Tracking

DEMO - How to set up Pixel Event Tracking

Very quick demo – how to set up your pixel event tracking   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Why Facebook Ads don’t need to be complicated

Why Facebook Ads don't need to be complicated

It has come to my attention that a lot of business owners are overwhelmed by Facebook Ads and for that reason, I wanted to give a few tips.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Create a SUPER TEAM out of Organic and Paid

Create a SUPER TEAM out of Organic and Paid

Something that’s not discussed a whole deal, but Organic and Paid should go hand in hand and this is why.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Don’t confuse your business objectives with campaign objectives

Don't confuse your business objectives with campaign objectives

I see a lot of business owners get bad results on Facebook Ads simply by choosing the wrong objective. This is because Business Objectives/Goals are rarely the same as Campaign Objectives/Goals, yet they often get confused. If you think of it the way I explain in this video, you should start to get much better […]

How to save money with Facebook Ads

How to save money with Facebook Ads

Many people have tried Facebook Ads and claim that they don’t work. I’m going to go over why that’s not necessarily the case, including what you can do to prevent making the same mistakes that others have. Then I will finish up with 5 top tips to save money. 🀩 Connect with me 🀩 Connect […]

Why You Should NOT Be Running FB Ads?

why you should not be running facebook ads

Today I will be doing the opposite of expected, and I will tell you why you should NOT be running Facebook Ads! Live Q&A at the end πŸ’™ See you then πŸ’™   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to do Facebook Ads on a Small Budget

How to do Facebook Ads on a Small Budget

🀩How to do Facebook Ads on a Small Budget 🀩 In this live recording, I give my top tips for running Facebook Ads on a Small Budget. I also talk you through my super easy but foolproof low budget strategy. Finally, I answer some questions from the audience. Enjoy and feel free to get in […]

How to connect with your audience using Facebook Ads

How to connect with your audience using Facebook Ads

Here is my super easy tip for if you struggle to connect with your audience on Facebook Ads.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group  

How to set up Google Search Console [Vlog]

Lesson 3 Thumbnail - How to set up Google Search Console

How to Set Up Google Search Console Hi everyone, Following from the previous videos, this week I am here to teach you about Google Search Console. Google Search Console is all about search engines see your site and read the content in it. For SEO purposes it’s so important for Google be able to find […]

How to set up Google Tag Manager [Vlog]

How to Set Up Google Tag Manager Thumbnail Image

How to Set Up Google Tag Manager Hi everyone, Following from my previous couple of videos, this week I am here to teach you about Google Tag Manager. Google Tag Manager is a fantastic tool which allows you to add any custom tracking to your website without even having to touch the backend of your […]

How to set up Google Analytics [Vlog]

Google Analytics Video Thumbnail Image

How to Set Up Google Analytics Hi everyone, Following from my previous and first introduction video, this week I am here to teach you about your Google Analytics account, and some very simple but also highly effective configurations you can make to start tracking and to better understand your audience. This video was created on […]

The Story Behind Casey Marketing Creations [Vlog]

Casey Marketing Creations Intro Vlog Thumbnail Image

The Story Behind Casey Marketing Creations [Vlog] Hi everyone, This is just a quick post to explain who I am; the real me behind Casey Marketing Creations. I have recently created a YouTube channel with the intention of providing you, online business owners, with free advice, tips and how-to’s to enable you to go that […]