Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post button instead of considering Facebook Ads. If you are one of them, you may be harming your business because Boost Post lacks most of the advanced options that are available in Facebook Ads.
So, I have written this post to clear your concept about both of them either you are promoting your business through Facebook or planning to do so. Letβs first read the difference between Boost Post and Facebook Ads.
Boost Post is the one in which you simply promote a post from your page to reach a wider audience. It may work sometimes if used wisely, still, there are fewer campaign objectives and options as compared to Facebook Ads. Also, the boosted posts just appear in the userβs newsfeed, nowhere else.
While using Facebook Ads, you may achieve much more as compared to Boost Post, such as brand awareness, leads, sales, and video views. Facebook Ads Manager has a plethora of extended features that are not available in Boost Posts. Most importantly, they can appear on several places Facebook desktop and mobile newsfeed, Audience Network, Facebook right column, Instagram, Messenger, and many others.Β
Letβs first have a look at some important factors and features…
Weβll just add some summarized points here as if we go in detail, weβll end up writing a book.
Secondly, there are around 17 different marketing objectives and none of them is available for post boosting. If you are just boosting the posts, you are actually targeting the audience for engagement purpose only.
The third point to consider is the Ad Placement. If boosting the post, youβll get three placement options while Facebook Ads give you over a dozen placement options for your ads.
Budget and Schedule Management is also an important part of any advertising campaign and Facebook Ads has a detailed budget and scheduling mechanism that gives you full control over your campaigns. With Boost Posts, all you can do is just define a budget and duration of the paid advertisement, nothing else.
Facebook Ads, and that too from Facebook Ad Manager. It gives you a plethora of wonderful features and a wider audience and targeting options. With Boost Post, youβll get nothing, instead, youβll be wasting your money. Still, if you want to boost a specific post, do it through Facebook Ad Manager.
Boosted Posts are easier for sure, but they have fewer options and are not that effective. On the other hand, Facebook Ads, while more complex and time-consuming to set up and manage, are totally worth it.
There is however a clear winner; Facebook Ads allow you to design and run your campaigns with full control by choosing the right campaign objectives and defining specific goals.