Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC?
Well, it’s a worth asking question and you must understand both to design your strategy and get the fruitful results.
Although the answer to this question isn’t quite simple, let’s find the most suitable answer.
To understand its answer, your concept should be clear about both. So, let’s have a quick look at SEO and PPC.
SEO or Search Engine Optimisation is a process of optimising a website using organic and genuine practices to drive traffic. According to Brian Dean, Google considers 200+ factors to rank a site on the first page that means, SEO isn’t that simple and you need to master it to get the desired results.
PPC or Pay-Per-Click is an advertising model where the advertisers pay a publisher when his ad is clicked. In short, it is paid traffic and you have to pay a decided amount on every click.
Now, the question arises that what is the best for your site? Well, let me answer this question differently.
While looking for its answer you need to consider several factors such as cost, timeframe, effectiveness, and some others. Let’s have a look at them.
SEO is all about hard work. There are about 200 ranking factors, some major factors are your site’s structure, content, inbound and outbound links, Titles and Meta tags, strong internal linking, and a plethora of others.
While in PPC advertising, you pay for every click and how much you pay is totally dependent upon your keywords, competitors, and several other factors. Still, it’s not just about money as you need to play smart and beat your competitors to rank on top. So, PPC requires your smart work plus money.
Well, if you rely on SEO, patience is the key because it takes much time to outrank your competitors and grab the first spot. Although it depends on your keywords, competition, and the hard work done by you, still, it may take several months or years because Google is constantly working on its algorithms and you never know which Google update stop your way and let you do all the hard work from scratch.
In PPC, it takes very less time to get exposure on the first page of Google as compared to SEO. You just need to set up your campaigns test and analyse them accordingly, and you are done with it. But remember, setting up a PPC campaign itself has a whole world within it, so it’s better to consult with a Digital Marketer or a PPC expert.
Both are highly effective if done properly but one thing, if you are doing SEO and ranked your website in the first position, still your site will lie under the paid ads so PPC has a little edge over SEO.
SEO is a like Marathon because you need lots of time in doing different experiences and wait for about 2 to 6 months, and if all goes well, you’ll rock for sure.
While, PPC is like a 400-meter race which gives you quick results, and if you have enough budget, you should go for PPC to save your time.
Pro Tip: If you use SEO and PPC together, it will work like a flying horse. Learn about how to master this skill here.