Google Set Up & Training
If you already have your website site up, and even possibly funnels in place it doesn’t necessarily mean you know how well they are performing, or if you are even tracking actions by your customers online.
Things you should be able to find out from a correctly set up website:
- How many unique people have visited any specific page on your website
- How many visitors leave without browsing any further
- How many are using mobiles vs tablets vs laptops
- Which stage of your funnel users are dropping off at
- How long users are staying on your pages
- How much income is being generated by each action being completed, e.g. a form completion, a purchase, a sign-up, button click
- The personal interests of your audience
- The age, gender and location of your audience
- Which stage of the purchasing funnel y0ur users are at
- Much, much, much more!
What I can Do For You
What You Will Be Able To Do
Useful Resources
What I can Do For You
- Create Google Analytics account, install on your website and configure
- Create Google Tag Manager account, install on your website
- Create basic website action Events on Google Tag Manager e.g. Page view
- Create and Set Up Google Search Console Account
- Create and Set up Google Ads Account ready for capturing re-marketing data
- Create Google Optimise Account for A/B testing
- Fully integrate all Google products for maximum benefit
- Set up goals for every desired action on your website
- Create audiences which can be used for marketing in the future based on their online behaviour
- Provide you with 1 HOURS ONLINE LIVE TRAINING to show y0u the entire Google interface and help you to come up with your next strategy which could be to:
- build your next funnel
- create A/B test on an existing page
- capture specific data for a specific audience or action
- create a re-marketing campaign to users who have performed a specific action on your website
What You Will Be Able To Do
- Everything mentioned above
- Fully check progress of your own efforts and campaigns online
- Fully train your staff to do the same and check important key factors for you periodically
- Understand your existing audience better
- Understand what works and doesn’t work on your website
- Have real-time data about your website and campaigns
- Design new strategies surrounding the solid data you now have at your fingertips
- Calculate accurate Return on Investment
- See what works and what doesn’t and learn to invest more money in the winner
- Stop wasting money on things that aren’t working
Useful Resources
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