Google Advertising

"Google processes up to 10 billion search queries per day..."

Every year gets more and more competitive on Google with the World turning more and more digital.

As you already know, there are a number of different things you can do to try to get your website seen organically (for free), but sometimes it’s just not possible.

No matter how well your website is SEO optimised, if it’s new and you’re up there competing against companies who have been running for 5 years with a constant stream of relevant high quality content, the chances are you’re not going to find it easy climbing to the top of the search engine results pages.

That’s where Google Advertising comes in, often referred to as PPC (Pay per click) or Paid Search Advertising.  We prefer to use the term Google Advertising because we aren’t necessarily only paying per click or focusing on search advertising.

Google Advertising includes many different types of available strategies which I have explained below, and with Google owning 71% of Search Market Share​, it just makes sense for you to jump on that bandwagon and get some results for yourself!

Google logo under magnifying glass

"...90% of all internet users see Google Display Ads"

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