Search Engine Optimisation (SEO) is one of these terms that gets thrown around so frequently, that as a business owner you are bound to have heard of it, however perhaps that’s where it ends. What about it and why do you need it?
At Casey Marketing Creations I offer my SEO expertise in a few different ways:
This should always be the order that you do things in order to allow you to fully understand what your website is achieving high scores with, and where it can be improved.
Read on below to see what I can do for you and how it all works.
We need to start with a full SEO Audit Service and this is typically broken into the following technical strategy:
Let’s break this down further to give you a better idea:
Googlebot’s ability to crawl and index your site:
Audit your sitemap and look at:
Things we are looking for and want to diagnose include:
The previous tab may not be of too much interest to you, you just want the job done, right? Here is how it affects YOU and your business:
The first thing is always to have a call together so that I can get a really good feel for your business and your brand.
Once I have all the information I need, I will put together a full proposal together for you, including all work to be undertaken, all costs, any payment plans available and more.
Once we’re signed and ready to go, I may need some of the following from you:
Once I have everything I need, you will have your full audit within 30 days. We will then arrange an hour meeting to go over the results in details and discuss your next steps.
Our next steps would normally be:
For strategy and consultation, we ask for a minimum of 3 months. This is because SEO is a longer game and can take weeks, months, even years to get really great results!
I will pause all activities in their current state and provide you with your final reports.
Yes, you’ll be given Admin level to any accounts that we create on your behalf and have full access to any other tools we used in the process.
Search Engine Optimisation (SEO) is a long-game strategy. Unlike PPC, you cannot get results overnight.
It takes a lot more work and expertise in order to fully optimise your website from a technical, on-page, off-page and linking point of view.
We do not work with companies who automate link building and can guarantee e.g. 50 new backlinks from high authority domains, as this is an impossible and highly complex task.
We follow Google Guidelines closely and will not do anything which could jeopardise your business or website by using strategies such as Black Hat SEO or cheating and taking shortcuts.
Google will see through these attempts and punish as they see fit.
When working with a true SEO expert, you can rest assured that what needs to be done will be done, and there is no way around this, however, you will reap the fruitful benefits once it’s done, so let’s get started!