In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales.
If you are brand new to the world of chatbot marketing, then I highly recommend that you check out this article first, where I tell you everything you need to know about messenger bots.
Once you have decided that having a bot is the right path for you to take, then it’s time to decide on what you actually want to do with it.
First of all, think about this. What is your key goal? What is the action that you want your audience to take the most?
You don’t have to choose just one, the great thing about a bot is that you can do just about anything with it. Think of it as a less visual version of a website.
As long as you are clear on your end goals, you can begin.
1. Guide & Segment Your Audience
Imagine you have a brick & mortar shop, and your messenger chatbot is your store front. When someone walks into your shop, what do you want them to see first?
Where do you want them to go?
The first thing you should do in your bot is to create a welcome message, which guides them where to go, depending on who they are and what they are looking for.
If you work with or help more than one type of person, and what they need will depend on which person they are, you can start by segmenting them here.
This way, depending on their selection, you can tag them (add a label to them in their profile so that you know which category they belong to), and you can also then provide them with a different, more relevant, set of options to move forwards.
This will provide them with a much more personalised and enjoyable experience, and also provide you with data that you can use.
2. Answer FAQs
No matter what kind of products or services you provide, people will always ask the same questions.
A great thing you can do with your messenger chatbot is to provide a list of FAQs so that you can help your user instantly and at any time of day.
- Do you deliver on weekends?
- What is your refunds and returns process?
- Can I pay via credit card?
- How long do I get access to X?
- What if I am not satisfied with your service?
- Will there be a replay?
Pro tip: you should always allow the user to write a custom question. If you have ever got stuck in someone’s customer services or sales bot going around in circles getting frustrated then you will understand why this is important.
3. Send a Survey
Once you have sold your product or service, you can follow up with them after the sale has been completed.
This is a great opportunity to get some feedback that you can use to either improve with or use as Social Proof in your marketing.
4. Call Qualification & Booking
If your business model involves having one-to-one calls with people, then you should add this into your strategy.
It would be easy to add a link to your Calendly or Acuity Scheduling into your messenger bot, but perhaps you don’t want to be inundated with calls from people who aren’t your ideal customer?
You can actually use your bot to first validate the lead, by asking relevant questions and only providing the call booking link if they answer the way you want them to.
Example of an unqualified lead:
Example of a qualified lead:
5. Create a Lead Magnet
This is one of my favourite ways to use a messenger chatbot. Even if you have no website, you can still collect email addresses via your bot.
Forget paying for expensive landing page software, this is all you need.
You can easily collect leads and deliver your freebie using your bot:
6. Event Registrations & Reminders
My absolute favourite use of a messenger chatbot! You can use it to collect registrations for your online event, either during a launch or just at any time.
This includes but is not limited to:
- Anything at all that involves registering for, and attending live
You can collect signups the same way as you would a lead magnet, but you would need to deliver more information there, such as where, when, why, who and so on.
The best part though is that you can remind them to show up live from within the bot!
Your audience is 99% more likely to open a Messenger notification quickly than an email, so it’s a no-brainer!
Example of registration:
Example of event reminder:
I probably should have put this one at the very beginning in hindsight, but for any business, and any marketing strategy, the thing you are GUARANTEED to need is connection.
The way you can connect with someone on a deeper level is to make them FEEL something.
Now you may not be able to do that with your bot, he is, after all, just a robot 🤖
But you can most certainly do it from your Social Media Channels!
Inside your chatbot, you should always give people a way to connect with you in different places.
8. Cart reminders
If someone has visited your messenger chatbot and clicked through to your website, and viewed a particular page but not purchased, you can reach out to them with a reminder to complete their purchase.
Note: you can only do this within 24 hours of them interacting with your bot.
You will need to have pixel tracking set up on your website for this to work, which is a slightly more complex area that I won’t be covering in this blog.
However, if you are following me so far, here are a few ideas you can use:
- Send them testimonials from others
- Counter some objections that you think they may have
- Allow your user to ask questions about the product or service
- Give them a one time discount to complete the purchase or another incentive such as a free trial or money-back guarantee
This is most likely your biggest end goal in business. And I have some good news for you!
Even if you don’t have a website or any landing page software, you can still make sales from your messenger chatbot!
That’s right, you can simply link up your PayPal or Stripe account to your bot and collect payment there and then on the spot!
You can use your bot software or tools like Zapier to hook it up to your email marketing or CRM software.
Here is a very basic example I created for a demo in my free group recently, when you click the button the payment portal loads.
Obviously first you will provide detailed information about the product or service, and should offer them a chance to look at testimonials and so on:
So there you have it: 10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy.
I hope you found it helpful!
Please feel free to comment below, and if you’d like to check out my bot for some inspiration or to get in touch, click here!
If you are looking for some support in your bot mission, whether as a done for you service, or DIY template, checkout what I have to offer here.
Whatever your next steps are, good luck and keep in touch! 💙