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Last updated: 04 May 2023
In this article I’m going to show you how to grow your audience on autopilot, and cover the what, who, why, when, where and how of lead magnets.
Including what lead magnets are, why you should use them and how focusing on Facebook Messenger first up can be a really beneficial and simple way to get you on your way to great growth.
Generating high-quality leads for your business can seem like a lot of hard work. While there are plenty of amazing technologies out there that can help, less techy entrepreneurs often find the range of options confusing and difficult to learn how to use.
If you’re searching for a less labour intensive solution, the first thing you need to look at is the lead magnet.
The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.
Even if you don’t have the technical expertise for creating complicated marketing approaches, lead magnets are a simple concept. They are also highly effective.
If you want to gather leads and nurture them for your business, the first thing you need is some contact details. In most cases nowadays, this is an email address or a social media connection (such as someone becoming a fan or follower).
A lead magnet is anything that you use online to grab contact information which you can then use to market to a customer. For example, if you have a website, you might offer a monthly newsletter or an ebook download for free in exchange for the potential customer’s email address. If you run an online store, you might offer a 10% discount on that first order.
To work effectively, a lead magnet needs to be relevant and useful to your audience. It also needs to attract the right kind of customer so that you aren’t inundated with people who aren’t interested.
If you are looking for a useful and cost-effective tool to attract new customers or fans to your business, lead magnets are the best way to grow an audience on autopilot.
You could be anyone from a local business to a large corporation, a coach or consultant or perhaps you’re setting up an online course. You might even just be creating a blog and want to grow your audience and build a community.
In short, anyone who wants to have an audience to sell to via email or otherwise, needs a lead magnet.
The first big benefit is that, once you’ve done the work of setting up your lead magnet, it works passively in the background, pulling in new potential customers while you focus on more important things.
Lead magnets can be used on a wide variety of digital channels. Businesses often get sidetracked into creating all the technically different approaches such as websites and landing pages that can be time-consuming and costly.
Lead magnets can just as easily, and simply, be set up on social media sites such as Facebook, as long as you have the right software. That means you can start generating leads by using your existing Facebook account for little or no outlay.
If you have set up your sales funnel correctly, lead magnets automate the process completely and allow you to benefit from passive income. This can involve a bit of trial and error on your part but once you’ve got the right solution, it should work for your business well into the future.
If you want to build trust, giving something away for free also helps you build a bond with your audience. In the end, people buy from people and creating that important engagement tells potential customers a lot about your business and helps build rapport.
As soon as your business is up and running, you should be thinking about creating a lead magnet.
It’s important to understand your audience and what they are looking for first:
For example, if you’re developing an online course or coaching business, offering a free webinar or advice session in exchange for email addresses may work for your audience. Think carefully, however. People don’t give their contact details away to just anyone so your offer needs to be appropriate and highly useful.
Lead magnets need to be placed somewhere your audience is going to see them, and the more visible it is the better.
The most common place to put a lead magnet is a website. You might have a sidebar that says ‘sign up for our newsletter’ or ‘download our free ebook’. You could create a purpose build landing page that is designed to attract potential customers and get them to click on your call to action. Other approaches include using email software.
One option that smaller businesses often ignore as a marketing strategy, however, is using social media, particularly Facebook Messenger Chatbots to create lead magnets.
Once you have created your lead magnet you can share links to it in lots of places, such as your email signature, Social Media posts, within other peoples’ groups, and so on.
Many entrepreneurs have difficulty with the tech side of things when it comes to marketing. That’s why starting with Facebook Messenger is such a great option.
Most people know how to use Facebook and it’s a great way to connect with a wider audience.
Inside Facebook Messenger, you can create a sales funnel that helps nurture your customer base automatically, delivers the free offer from your business and then allows you to send focused marketing messages.
Facebook does have built-in chatbot software but it’s fairly limited, in the sense that you can’t build any real conversation past 1 message of your choice.
My 3-click install template gives you an entire lead magnet funnel that is fully video-guided, leaving none of the guesswork to you, and 100% customisable meaning it will look like your brand.
It’s easy to set up and takes around an hour to complete. The template allows you to have a funnel on Facebook Messenger that is tailored to your business.
But what is a sales funnel?
In most lead generation you start with a wider audience who are generally interested in your products or services. You take this broad group of people through a process that narrows them down to fewer leads who are definitely interested in buying what you have to offer.
In this particular funnel, you will be able to:
Superpower your Facebook marketing and lead generation today and start attracting more customers.
In summary, having a way to grow your audience on autopilot, is crucial for any business.
Eliminate the manual actions such as back and forth on messenger, asking for email addresses, and simply have a way to automatically provide your ideal audience with great value, in response for an opportunity to connect with them, nurture them, and, ultimately, lead them to purchase from you.
