Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do they cost, and several others.
As per the latest statistics released in April 2019, Google’s market share as a Search Engine was 88.47% which means Google is the boss.
Not only this, but Google also dominates some other industries too, such as Email services, mobile phone operating system, and yes, online advertising, which is our main topic today.
When it comes to online advertising, Google Ads has outclassed its competitors. Just in the first quarter of 2019, Google Ads’ revenue was $30.72 billion which clearly shows the dominance over the competitors.
Google Ads has improved significantly since it launched in October 2000 and currently, it is the best way to drive traffic to your site, as well as, explore new target markets and generate leads, especially for e-commerce stores. To get the most out of your Google Ads campaigns, you either need to master them or take assistance from a Google Ads expert.
So, let’s start.
Google Ads is an advertising service which works on several platforms. The advertisers can display their ads in search results on Google.com or any other partner website of Google Ads. So, you can reach the desired audience either through the Search Network while they are searching for a product/service, or through the Display Network in which either banner, responsive or video ads are placed on the websites of your own choice.
Let me explain it in simple words. In Google Ads, the advertisers create an advert based on selected keywords which the searchers most likely use to search on various search networks while browsing for a specific product or service.
When the users search for these terms, your ad may appear on the SERP (Search Engine Result Page), depending on a number of factors.
Many businesses complain that they have used Google Ads to promote their products or services but did not get the desired result. If you are one of them, I highly recommend reading the rest of this article, as this may help you see where you are going wrong.
There are many other marketers (most probably your competitors) who are already there ready to grab the spot that you are competing for. So, it depends on how much you are willing to pay Google Ads to outclass your competitors when a searcher clicks on your ad – and that alone is not that simple, because it all depends on Ad Rank.
Well, it is not just about the highest bid to show your ad. Google uses Ad Rank which is a value that is used to determine your ad’s position and the probability of its visibility. Ad Rank itself is big science and several factors are involved in its calculation such as your bid amount, ad relevance, device, time, and location of the searcher, clickthrough rates, and a plethora of others.
The cost of an ad depends on several factors which includes but are not limited to your industry, keywords, your geographic location, and much more. So, it is highly recommended to do some research and brainstorming to get some fruitful keywords. Along with the keywords, also check for the monthly search volume and CPC (Cost-per-click) so you’ll be able to do a little bit of math to conclude a budget.
Well, about 88 per cent of the internet users use Google as their preferred search engine while more than 90% of the websites on the internet display banner ads served by Google. So technically, you can reach almost every corner of the world using Google Ads Network.
It comprises of two advertising networks; the Search Network (SN) and the Display Network (DN). In Search Network, the advertisers can promote their businesses through text ads which appears on the search engine result page while in the Display Network, the advertisers can promote their businesses using display ads which may appear on millions of websites across the internet.
Google Ads comprises of 6 different campaign types; Search Network, Display Network, Video, Google Shopping, Universal App Campaign, and Smart Ads.
Let me tell you a little bit about each campaign type.
It displays text ads next to search results on Google SERP, Google Maps, Google Images, Shopping, and other search partners. It works well for local businesses and helps them grab the #1 spot on Google.
It displays image ads such as vertical and horizontal banners of different sizes over millions of sites including YouTube. Fortunately, DN enables you to choose websites to display your ads.
In Video (YouTube), you can display image ads of different sizes on YouTube. It allows you to promote video content which plays for a while before a video starts, as well as, during and after the videos.
It’s an ideal network for e-Commerce stores who want to promote their products. It displays your products along with the details and the users can get to know about your product without clicking it. If you are running an e-commerce business, you must think about Google Shopping.
With Universal App Campaigns, you can promote an app or a game on Google Play Store, YouTube, and other sites.
Smart Ads enables you to give some basic details about your ad campaigns and let you sit back while Google takes charge of everything. It looks easier while we talk about it, but it isn’t. Secondly, it may cost you more as compared to the manual ad campaigns.
1: I feel that Google Ads are a scam, is it true?
No, not at all. About 84% of all the advertisers think that Google Ads are the best way to promote your business. According to Google itself, each advertiser who promoted his business through Google Ads has earned $2 for every $1 he spent.
2: Can I run my ad campaigns by myself?
Yes, you can but it is not just about setting up a campaign and spend money. You need to conduct a detailed research about your competitors, keywords, and market. Also, you need to optimise your campaign to make your ad visible on different Google Networks. So, it is highly recommended not to take a risk by doing it yourself. Instead, consult with a Google Ads expert who can set up campaigns for you and analyse the results and make changes accordingly.
3: I heard, Google Ads are too expensive and are for large corporations only, is it so?
No, it is all about your budget and how you set it on a daily basis. Moreover, you can change your budget as per your convenience.
So, here is a summary with all the basics you need to know about advertising with Google Ads. If you feel that it’s a difficult task for you or you already running Google Ads campaigns and are unable to get the desired results, look nowhere else because we can provide you with the best services.
A full-fledged Google setup which includes Google Ads, Google Analytics, Google Search Console, and Google Tag Manager. Along with that, we will do complete competitor research, market research, and keyword research which will enable you to get the perfect results.
All of this is done before we begin to set up and manage your campaigns for you.