Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels …and Their Uses Last updated: 08 May 2023 If you want to run a successful business, then you need to understand the range of different tools at your disposal and which is going to work best for you.  If you’re new to sales funnels, you may want to first […]

Funnels 101: Nurture Your Audience to Sales

Funnels 101 Cover Image with Text

As an online business owner, no matter whether you identify yourself as a coach, course creator or something else, you would have probably heard the term “funnel” thrown around a lot, and may find it a confusing area.

In this article, I’m going to cover the absolute fundamentals of funnels – the what, who, why, when and how.

One thing I can tell you for sure is that if you would like to make sales while you sleep, one fine way to do that is by having a funnel.

With a well-designed sales funnel, you’ll not only attract more customers but you’ll greatly improve your chance of making lucrative passive income at the same time. 

How to Grow Your Audience on Autopilot – Lead Magnets 101

How to Grow Your Audience on Autopilot

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Last updated: 08 May 2023 Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.  What does Evergreen mean? Evergreen means […]

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Introduction In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales. If you are brand new […]

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you […]

Episode 11: Funnels

In this episode, I talk about what is a funnel, what that looks like in real life, and how it looks in terms of Facebook Ads Campaigns. In the next episode, I will be providing some examples of what a funnel might actually look like in your low budget strategy, low ticket strategy, or high […]

Episode 10: Facebook Ads Testing

In this episode I talk about Testing Facebook Ads, and cover: – What is Facebook Ads Testing – Why you should test ads – When you should or shouldn’t run tests – Best practices when testing Facebook Ads Enjoy!x   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook […]

Navigating Your Way Through The Nativity Season

Christmas is a super hard time of year to show up through all the noise. But the good news is, people are shopping! In this video I cover what you can and should do to thrive during the holiday seasons if you are: An e-commerce business owner A service/education-based business owner I give you my […]

Episode 9: Outside Facebook Ads

In this episode, I talk about how Facebook Ads shouldn’t be thought of as a one-stop shop. There are so many other things you can be doing, and here are a few of them   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook […]

Episode 8: Perseverance

In this episode, I talk about how your audience isn’t going to say yes the first time. Don’t be disheartened, this is what you have to do about it!   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Episode 7: Facebook Ads Etiquette

In this episode, I talk about how there is a certain level of etiquette which needs to be practiced when running Facebook Ads. I hope you enjoy this analogy, and I also offer a few ways in which you can go about doing this.   🤩 Connect with me 🤩 Connect with me on LinkedIn […]

Facebook Ads Q&A Oct 2020

Facebook Ads Q&A Oct 2020

In this Facebook Ads Live Q&A I cover: – When should I run Facebook ads? – What is a Facebook pixel? – Where do I start? – Should I use a lifetime or daily budget?   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free […]

Episode 6: Your Offer

What is it? Is it for customer? Is it wanted? Have you sold it organically? In this episode I talk about the importance of know your offer inside and out and crafting it perfectly for your audience.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in […]

Episode 5: Copy C#3

In this episode I dive into the 3rd and final C – Copy There is a lot more that goes into copy than just selling. Join me on this live where I cover as many different ways you can write your ads as possible to have the biggest impact.   🤩 Connect with me 🤩 […]

Using Messenger Bots with Facebook Ads

Using Messenger Bots with Facebook Ads

A tactic often overlooked, but Facebook Messenger Ads are a great way to connect with new and existing audiences. In this live I will go over some different ways you can add Messenger Bots into your strategy In this live I talk about: – Why you should consider using them – The different types – […]

Episode 4: Creatives (Part 2 – Video)

It’s been a while since the last episode as I’ve been on the road travelling and had a lot of huge projects on but we are back with Episode 4. In this episode I talk about the 2nd C – Creatives (Part 2 – Video) Having covered images in the previous episode, this week I […]

Different Types of Facebook Ads Funnels

Different Types of Facebook Ads Funnels

There are many different ways you can run ads for your business, but there is no “one size fits all” This poses a problem for business owners who want to learn to run ads but need a set process to follow. In this live I go over some of my favourite funnel types that you […]

Knowing your Numbers: The Real Value of a Lead

Knowing your Numbers: The Real Value of a Lead

Sometimes when you are running Facebook Ads it’s easy to get caught up in the cost of a result, when in reality you need to look at the bigger picture to know the real cost and the real value and benefit of the ads you are running. Join me in this live where I will […]

Episode 3: Creatives (Part 1 – Images)

In this episode, I am going to fit as many Pro Tips as possible into 5 minutes about how you need to be creating your images for ads. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that pops up 🤩   🤩 Connect with […]

Episode 2: Inside Your Customer

In this episode, I dip into the first of the 3 C’s that I introduced in the previous episode. If you like what you see, I’d love it if you hit “Like” on my page. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that […]

How to Make Your Offer Irresistible

How to Make Your Offer Irresistible

In this live I talk about how to make your offer irresistable. I focus on three main areas: – first of all, how to be sure that it is your offer which needs work and not your Facebook Ads – secondly, ways to communicate your offer, product or service with your target audience – finally […]

How to Have More Hours in the Day

How to Have More Hours in the Day

As a business owner, it’s so easy to get overwhelmed and ignore things on the to-do list. In this live, I want to share with you some of my time-saving tools and practices which allow me to squeeze everything in, even with my little one!   🤩 Connect with me 🤩 Connect with me on […]

Episode 1: Pilot & The 3C’s

The introduction of the show and the 3 C’s. Watch the video to find out more.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How To Spot A Scammer When Hiring [VLOG]

How To Spot A Scammer When Hiring

When you are thinking of hiring someone to help you with your business, there are a lot of people chatting a lot of 💩 just ready to take your hard-earned cash. Here are some ways to spot them, so next time you see a red flag 🚩 you can hopefully run the other way.   […]

Building Your Warm Audience

Building Your Warm Audience

Today I am talking about building a warm audience, and I will cover: 👩‍🏫 What exactly is a warm audience and why does it matter 💁‍♀️ The different types of warm audiences you can use in Facebook Ads ⭐️ The best ways to build your warm audiences using ads 🌱 How to grow your Facebook […]

[Covid & Algorithm Changes] Fix up your Facebook Strategy

Facebook strategy

🌍 I’m going to be talking about how recent world events have caused Facebook to change their policies and are cracking down on things more than ever. 👩‍🏫 I will talk about how to NOT get your accounts shut down by them. 👩‍🎓I will go over some technical and algorithm changes and how you need […]

It’s all about Retargeting

It's all about Retargeting

👉 what is retargeting? 👉 how to do it? 👉 strategies you can use   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to know when Facebook Ads are right for your business

How to know when Facebook Ads are right for your business

One of the most common reasons I come across for Facebook Ads not working for a business is simply that it wasn’t the right time for the business. Watch this video to find out how to know when it’s right to run your Facebook Ads. 🤩 Connect with me 🤩 Connect with me on LinkedIn […]

What is an ICA and how to create it?

what is an ICA and how to make it

Sell to everyone, sell to no one – what is an ICA, and how to create it? I’m talking about what is an ICA, how it will benefit you and enable you to connect better with your audience for more leads/sales, and how to create one.   🤩 Connect with me 🤩 Connect with me […]

Why Facebook Ads don’t need to be complicated

Why Facebook Ads don't need to be complicated

It has come to my attention that a lot of business owners are overwhelmed by Facebook Ads and for that reason, I wanted to give a few tips.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Create a SUPER TEAM out of Organic and Paid

Create a SUPER TEAM out of Organic and Paid

Something that’s not discussed a whole deal, but Organic and Paid should go hand in hand and this is why.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Don’t confuse your business objectives with campaign objectives

Don't confuse your business objectives with campaign objectives

I see a lot of business owners get bad results on Facebook Ads simply by choosing the wrong objective. This is because Business Objectives/Goals are rarely the same as Campaign Objectives/Goals, yet they often get confused. If you think of it the way I explain in this video, you should start to get much better […]

How to save money with Facebook Ads

How to save money with Facebook Ads

Many people have tried Facebook Ads and claim that they don’t work. I’m going to go over why that’s not necessarily the case, including what you can do to prevent making the same mistakes that others have. Then I will finish up with 5 top tips to save money. 🤩 Connect with me 🤩 Connect […]

Why You Should NOT Be Running FB Ads?

why you should not be running facebook ads

Today I will be doing the opposite of expected, and I will tell you why you should NOT be running Facebook Ads! Live Q&A at the end 💙 See you then 💙   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to do Facebook Ads on a Small Budget

How to do Facebook Ads on a Small Budget

🤩How to do Facebook Ads on a Small Budget 🤩 In this live recording, I give my top tips for running Facebook Ads on a Small Budget. I also talk you through my super easy but foolproof low budget strategy. Finally, I answer some questions from the audience. Enjoy and feel free to get in […]

How to connect with your audience using Facebook Ads

How to connect with your audience using Facebook Ads

Here is my super easy tip for if you struggle to connect with your audience on Facebook Ads.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group  

11 Reasons Why Your Business Needs Facebook Advertising

11 Reasons Why Your Business Needs Facebook Advertising

If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon.  In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, […]

The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post […]

Why PPC and SEO Are Stronger Working Together as a Team

business-handshake-ppc-seo-work-together

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And […]

SEO vs PPC – What’s Best For Your Business

arm-wrestling-seo-vs-ppc

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must […]

Google Smart Campaigns vs Normal Campaigns: A Review

Google Ads Smart Campaigns

Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information […]

Google Ads Campaign Types 101 – A Quick Overview

Image of finger deciding type of Google Ads Campaign

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get the most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits […]

Everything You Need to Know About Advertising with Google

Photo of mac using Google Advertising

Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do […]

Top 5 Most Common Google Ads Myths & Misconceptions

Google myths image

Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google […]

7.5 Ways to Save Money with Google Ads

Image of Google Logo with Money

7.5 Ways to Save Money During Your Google Ads Campaigns Wait, what? 7.5? You must be thinking that I have gone nuts because there should be either 7 or 8 ways. Well, this article is about 7.5 handy ways to save money while setting up your Google Ads campaigns by playing smart moves and I […]

10 Top Quick Website Fixes to Get You More Sales Online

conversion-optimization-concept-online-sales-customers

10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads.  Leads are […]

8 Reasons Why Your Site Needs a Re-Brand for Success

responsive-web-design-re-brand

8 Reasons Why Your Website Needs a Re-Brand While there are some obvious reasons why a website might need a re-brand…   …and you might actually be happy with the overall appearance of your site, but there may also be some important unknown factors which have not yet crossed your mind and actually affect your […]

How to Make Your Landing Pages Convert – 10 Best Practises

businessman-drawing-landing-page-concept-on-blackboard-88093236

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel […]

Why You Need to Start Content Marketing and How to Do It

Content is king header image

Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, […]

5 Simple Steps to Conversion [Infographic]

5 Simple Steps Featured Image

Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion?   When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know […]

SSL Certificate: All You Need to Know

launching-https-secure-website-concepts-with-113896527-ssl

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their […]

How Compliant Really Are You?

GDPR vs Compliant

Forget GDPR, here are 5 others you may need to think about…​ The part where I don’t talk about GDPR Compliancy Okay, so I’m going to keep this short. We’ve all heard enough about the new GDPR regulations recently, as we have also (ironically) received more emails than ever as a result of it! But […]