Does My Business Need Facebook Ads or Google Ads?

Does My Business Need Facebook Ads or Google Ads

Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end […]

Why PPC and SEO Are Stronger Working Together as a Team

business-handshake-ppc-seo-work-together

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And […]

SEO vs PPC – What’s Best For Your Business

arm-wrestling-seo-vs-ppc

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must […]

Google Smart Campaigns vs Normal Campaigns: A Review

Google Ads Smart Campaigns

Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information […]

Google Ads Campaign Types 101 – A Quick Overview

Image of finger deciding type of Google Ads Campaign

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get the most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits […]

Everything You Need to Know About Advertising with Google

Photo of mac using Google Advertising

Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do […]

Top 5 Most Common Google Ads Myths & Misconceptions

Google myths image

Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google […]

7.5 Ways to Save Money with Google Ads

Image of Google Logo with Money

7.5 Ways to Save Money During Your Google Ads Campaigns Wait, what? 7.5? You must be thinking that I have gone nuts because there should be either 7 or 8 ways. Well, this article is about 7.5 handy ways to save money while setting up your Google Ads campaigns by playing smart moves and I […]