Why You Need to Switch to GA4, and Quickly!
Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers. Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics. For the last decade […]
Crucial Things to Track With your Funnel
Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with […]
The Benefits of Using Google Tag Manager
THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact. This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are […]
Google Analytics: A Comparison of UA & GA4
Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is. There are lots of different analytics programs available and each has its pros and cons. […]
What You Need to Know Weekly – 9th December 2020
In this short weekly news digest I have an exciting selection: 📰 Instagram is testing out an exciting new feature in India 📰 Facebook has enhanced the experience for Car Dealerships 📰 TikTok is making a bold move 📰 Google Maps are jumping on the Social Media bandwagon with feeds 📰 WhatsApp is making it […]
Why PPC and SEO Are Stronger Working Together as a Team
Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And […]
SEO vs PPC – What’s Best For Your Business
SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must […]
How to set up Google Search Console [Vlog]
How to Set Up Google Search Console Hi everyone, Following from the previous videos, this week I am here to teach you about Google Search Console. Google Search Console is all about search engines see your site and read the content in it. For SEO purposes it’s so important for Google be able to find […]
How to set up Google Tag Manager [Vlog]
How to Set Up Google Tag Manager Hi everyone, Following from my previous couple of videos, this week I am here to teach you about Google Tag Manager. Google Tag Manager is a fantastic tool which allows you to add any custom tracking to your website without even having to touch the backend of your […]
How to set up Google Analytics [Vlog]
How to Set Up Google Analytics Hi everyone, Following from my previous and first introduction video, this week I am here to teach you about your Google Analytics account, and some very simple but also highly effective configurations you can make to start tracking and to better understand your audience. This video was created on […]
10 Top Quick Website Fixes to Get You More Sales Online
10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads. Leads are […]
How to Make Your Landing Pages Convert – 10 Best Practises
How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages. For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel […]
5 Simple Steps to Conversion [Infographic]
Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion? When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know […]
