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How to Set Up Google Tag Manager

Hi everyone,

Following from my previous couple of videos, this week I am here to teach you about Google Tag Manager.

Google Tag Manager is a fantastic tool which allows you to add any custom tracking to your website without even having to touch the backend of your website (or pay a developer to) once it has been installed.

Google Tag Manager integrates directly with Google Analytics, so once you have added Google Analytics to your Tag Manager account, you’re all set!

If you don’t have your Google Analytics account set up or fully configured yet, check out Lesson 1 of the sequence – How to set up Google analytics

You can easily track page views, button clicks, form submissions, video views and much more!

Having this additional data at your fingertips allows you to reach back out to the people who perhaps visited your site with the intention of performing and action, but for one reason or another they did not convert into a paying customer.

So, less of the chit chat – let’s get into it!

p.s. as you probably now already know, I live in Thailand.  The local workers started at the same time as my video, but the view behind me was so beautiful I didn’t have the heart to re-record the intro and lose the sunset.  Luckily it’s only for a few moments!

Chapter 1: Tracking - Lesson 2

Overview

This is the 2nd of a 5 part series of chapter one which is all about tracking.  I talk you through the process of creating your Google Tag Manager account, installing it onto your site, setting up some basic tracking and testing it, live time to ensure that it’s all up and running before we go ahead and hit publish.

Included in the video

– How to activate Google Analytics Retargeting

– How to create your Google Tag Manager account/property

– How to add your Google Analytics account to Google Tag Manager

– How to install your Google Tag Manager code into your website

– How to track page views using tags with Google Tag Manager

– How to track button and link clicks using triggers and tags with Google Manager

– How to test your Google Tag Manager configuration 

The next lesson in the series will be released next Friday, and covers properly setting up Google Search Console and submitting your sitemap, again with other relevant marketing advice along the way.

This will help to improve your SEO by showing Google what your website is all about, and preventing any broken links which result in your visitors seeing a 404 Page Not Found error – not ideal!

I hope you can make it, and look forward to hearing your feedback!

About the Vlog Channel

Who is this for?

– Those who want a better understanding of what goes on in the background of your website
– Those who want to be less reliant on your developer (and save money in the process!)
– Those who want to be able to turn leads into conversions via retargeting

How will this benefit you?

– Less code on your website means a faster website – great for SEO
– Less relying on your developer to make back-end changes
– The ability to track actions by your customers including page views, clicks and much more (the list is endless) – this means you can re-target and turn leads into conversions
– You will learn how to check and test that all of these actions on your website are being reported – in real time!

How does this work?

The video are recorded in chapters of approximately 5 videos per chapter.

Chapter 1 is called Tracking.

Included in the chapter:

  1. How to configure your Google Analytics Settings to ensure that you are collecting the correct data that you later need to retarget your audience and turn leads into conversions
  2. How to set up Google Tag Manager to begin to track actions on your website such as button and form clicks, how to test that it is configured correctly, and how to enable retargeting on Google Analytics
  3. How to correctly configure Google Search Console and why it’s so important for SEO
  4. How to set up and link Google Ads to both Google Analytics and Google Tag Manager
  5. TBC – dependent on feedback from other lessons and audience requirements to complete the tracking chapter

Chapter 2 is also TBC, again this is going to be about what YOU guys want to learn about!

Your feedback is crucial so please let me know:

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