What to Expect in the World of Facebook 2021

In this first live training of 2021 I talk about what to expect with all of the recent changes across Digital Marketing. Between the EU Privacy Changes affecting Facebook Ads and Chatbots, and now the iOS 14 Release which brings even more chaos, it is CRITICAL that we change our strategies and start to do […]

Facebook vs Apple, If You Run ANY Ads You Need to Know About This [iOS 14 Release]

What You Need to Know Weekly – 23rd December 2020 In this weekly news digest you’ll hear about: πŸ“° iOS Update Taking Place early 2021 – all businesses running any kind of ads are affected πŸ“° More EU Privacy Consequences – Messenger and Instagram πŸ“° Instagram Reels takes another classy step towards being TikTok’s twinnie […]

Episode 11: Funnels

In this episode, I talk about what is a funnel, what that looks like in real life, and how it looks in terms of Facebook Ads Campaigns. In the next episode, I will be providing some examples of what a funnel might actually look like in your low budget strategy, low ticket strategy, or high […]

Episode 10: Facebook Ads Testing

In this episode I talk about Testing Facebook Ads, and cover: – What is Facebook Ads Testing – Why you should test ads – When you should or shouldn’t run tests – Best practices when testing Facebook Ads Enjoy!x   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook […]

Navigating Your Way Through The Nativity Season

Christmas is a super hard time of year to show up through all the noise. But the good news is, people are shopping! In this video I cover what you can and should do to thrive during the holiday seasons if you are: An e-commerce business owner A service/education-based business owner I give you my […]

No more Leads Facebook Messenger Ads, More Instagram Announcements, and More

I found this out the hard way, but Facebook is rolling out new changes as of 16 November through the first half of December, in another attempt to stay compliant with new European Privacy Rules. They haven’t made any big announcements, nor trained their concierge team regarding these changes, which definitely made my journey to […]

Episode 9: Outside Facebook Ads

In this episode, I talk about how Facebook Ads shouldn’t be thought of as a one-stop shop. There are so many other things you can be doing, and here are a few of them   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook […]

Episode 8: Perseverance

In this episode, I talk about how your audience isn’t going to say yes the first time. Don’t be disheartened, this is what you have to do about it!   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Episode 7: Facebook Ads Etiquette

In this episode, I talk about how there is a certain level of etiquette which needs to be practiced when running Facebook Ads. I hope you enjoy this analogy, and I also offer a few ways in which you can go about doing this.   🀩 Connect with me 🀩 Connect with me on LinkedIn […]

Facebook Ads Q&A Oct 2020

Facebook Ads Q&A Oct 2020

In this Facebook Ads Live Q&A I cover: – When should I run Facebook ads? – What is a Facebook pixel? – Where do I start? – Should I use a lifetime or daily budget?   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free […]

Episode 6: Your Offer

What is it? Is it for customer? Is it wanted? Have you sold it organically? In this episode I talk about the importance of know your offer inside and out and crafting it perfectly for your audience.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in […]

Episode 5: Copy C#3

In this episode I dive into the 3rd and final C – Copy There is a lot more that goes into copy than just selling. Join me on this live where I cover as many different ways you can write your ads as possible to have the biggest impact.   🀩 Connect with me 🀩 […]

Using Messenger Bots with Facebook Ads

Using Messenger Bots with Facebook Ads

A tactic often overlooked, but Facebook Messenger Ads are a great way to connect with new and existing audiences. In this live I will go over some different ways you can add Messenger Bots into your strategy In this live I talk about: – Why you should consider using them – The different types – […]

Episode 4: Creatives (Part 2 – Video)

It’s been a while since the last episode as I’ve been on the road travelling and had a lot of huge projects on but we are back with Episode 4. In this episode I talk about the 2nd C – Creatives (Part 2 – Video) Having covered images in the previous episode, this week I […]

Different Types of Facebook Ads Funnels

Different Types of Facebook Ads Funnels

There are many different ways you can run ads for your business, but there is no “one size fits all” This poses a problem for business owners who want to learn to run ads but need a set process to follow. In this live I go over some of my favourite funnel types that you […]

Knowing your Numbers: The Real Value of a Lead

Knowing your Numbers: The Real Value of a Lead

Sometimes when you are running Facebook Ads it’s easy to get caught up in the cost of a result, when in reality you need to look at the bigger picture to know the real cost and the real value and benefit of the ads you are running. Join me in this live where I will […]

Episode 3: Creatives (Part 1 – Images)

In this episode, I am going to fit as many Pro Tips as possible into 5 minutes about how you need to be creating your images for ads. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that pops up 🀩   🀩 Connect with […]

Episode 2: Inside Your Customer

In this episode, I dip into the first of the 3 C’s that I introduced in the previous episode. If you like what you see, I’d love it if you hit “Like” on my page. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that […]

How to Make Your Offer Irresistible

How to Make Your Offer Irresistible

In this live I talk about how to make your offer irresistable. I focus on three main areas: – first of all, how to be sure that it is your offer which needs work and not your Facebook Ads – secondly, ways to communicate your offer, product or service with your target audience – finally […]

How to Have More Hours in the Day

How to Have More Hours in the Day

As a business owner, it’s so easy to get overwhelmed and ignore things on the to-do list. In this live, I want to share with you some of my time-saving tools and practices which allow me to squeeze everything in, even with my little one!   🀩 Connect with me 🀩 Connect with me on […]

Episode 1: Pilot & The 3C’s

The introduction of the show and the 3 C’s. Watch the video to find out more.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How To Spot A Scammer When Hiring [VLOG]

How To Spot A Scammer When Hiring

When you are thinking of hiring someone to help you with your business, there are a lot of people chatting a lot of πŸ’© just ready to take your hard-earned cash. Here are some ways to spot them, so next time you see a red flag 🚩 you can hopefully run the other way.   […]

Building Your Warm Audience

Building Your Warm Audience

Today I am talking about building a warm audience, and I will cover: πŸ‘©β€πŸ« What exactly is a warm audience and why does it matter πŸ’β€β™€οΈ The different types of warm audiences you can use in Facebook Ads ⭐️ The best ways to build your warm audiences using ads 🌱 How to grow your Facebook […]

[Covid & Algorithm Changes] Fix up your Facebook Strategy

Facebook strategy

🌍 I’m going to be talking about how recent world events have caused Facebook to change their policies and are cracking down on things more than ever. πŸ‘©β€πŸ« I will talk about how to NOT get your accounts shut down by them. πŸ‘©β€πŸŽ“I will go over some technical and algorithm changes and how you need […]

It’s all about Retargeting

It's all about Retargeting

πŸ‘‰ what is retargeting? πŸ‘‰ how to do it? πŸ‘‰ strategies you can use   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to know when Facebook Ads are right for your business

How to know when Facebook Ads are right for your business

One of the most common reasons I come across for Facebook Ads not working for a business is simply that it wasn’t the right time for the business. Watch this video to find out how to know when it’s right to run your Facebook Ads. 🀩 Connect with me 🀩 Connect with me on LinkedIn […]

What is an ICA and how to create it?

what is an ICA and how to make it

Sell to everyone, sell to no one – what is an ICA, and how to create it? I’m talking about what is an ICA, how it will benefit you and enable you to connect better with your audience for more leads/sales, and how to create one.   🀩 Connect with me 🀩 Connect with me […]

[DEMO] – How to set up Pixel Event Tracking

DEMO - How to set up Pixel Event Tracking

Very quick demo – how to set up your pixel event tracking   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Why Facebook Ads don’t need to be complicated

Why Facebook Ads don't need to be complicated

It has come to my attention that a lot of business owners are overwhelmed by Facebook Ads and for that reason, I wanted to give a few tips.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Create a SUPER TEAM out of Organic and Paid

Create a SUPER TEAM out of Organic and Paid

Something that’s not discussed a whole deal, but Organic and Paid should go hand in hand and this is why.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Don’t confuse your business objectives with campaign objectives

Don't confuse your business objectives with campaign objectives

I see a lot of business owners get bad results on Facebook Ads simply by choosing the wrong objective. This is because Business Objectives/Goals are rarely the same as Campaign Objectives/Goals, yet they often get confused. If you think of it the way I explain in this video, you should start to get much better […]

How to save money with Facebook Ads

How to save money with Facebook Ads

Many people have tried Facebook Ads and claim that they don’t work. I’m going to go over why that’s not necessarily the case, including what you can do to prevent making the same mistakes that others have. Then I will finish up with 5 top tips to save money. 🀩 Connect with me 🀩 Connect […]

Why You Should NOT Be Running FB Ads?

why you should not be running facebook ads

Today I will be doing the opposite of expected, and I will tell you why you should NOT be running Facebook Ads! Live Q&A at the end πŸ’™ See you then πŸ’™   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

How to do Facebook Ads on a Small Budget

How to do Facebook Ads on a Small Budget

🀩How to do Facebook Ads on a Small Budget 🀩 In this live recording, I give my top tips for running Facebook Ads on a Small Budget. I also talk you through my super easy but foolproof low budget strategy. Finally, I answer some questions from the audience. Enjoy and feel free to get in […]

How to connect with your audience using Facebook Ads

How to connect with your audience using Facebook Ads

Here is my super easy tip for if you struggle to connect with your audience on Facebook Ads.   🀩 Connect with me 🀩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group  

11 Reasons Why Your Business Needs Facebook Advertising

11 Reasons Why Your Business Needs Facebook Advertising

If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon.Β  In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, […]

The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post […]

Does My Business Need Facebook Ads or Google Ads?

Does My Business Need Facebook Ads or Google Ads

Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end […]