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Search Engine Optimisation (SEO)

Why You Need to Switch to GA4, and Quickly | Google Analytics 4

Why You Need to Switch to GA4, and Quickly!

Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers.  Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics.  For the last decade …

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Crucial Things to Track With your Funnel | Funnel Tracking

Crucial Things to Track With your Funnel

Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with …

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The Benefits of using Google Tag Manager

The Benefits of Using Google Tag Manager

THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact.  This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are …

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Google Analytics: A comparison of UA & GA4 - text

Google Analytics: A Comparison of UA & GA4

Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is.  There are lots of different analytics programs available and each has its pros and cons. …

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Why PPC and SEO Are Stronger Working Together as a Team

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And …

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SEO vs PPC – What’s Best For Your Business

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must …

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Lesson 3 Thumbnail - How to set up Google Search Console

How to set up Google Search Console [Vlog]

How to Set Up Google Search Console Hi everyone, Following from the previous videos, this week I am here to teach you about Google Search Console. Google Search Console is all about search engines see your site and read the content in it. For SEO purposes it’s so important for Google be able to find …

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SSL Certificate: All You Need to Know

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their …

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The Evergreen Epiphany

How to Achieve Your Next Financial Milestone without Burnout by using Automation to Generate Passive Income & Recurring Revenue

More Money, More Time, More Freedom