In this course I cover:
Lesson 1
- What are Facebook Ads
- The different ways of running ads
- The difference between Boosted Posts and Facebook Ads
- What is a campaign, ad set and ad
Lesson 2
- How to navigate your way around Business Manager/Ads Manager
Lesson 3
- How to create and set up Campaigns, Ad Sets and Ads
- How to write the primary copy, headline and description
- How to edit your ad images so they look good in different placements
Lesson 4 (Optional | Advanced)
- What is the Pixel
- How to install the pixel
- How to check the pixel is installed
- How to set up basic events (for conversions campaigns)
- How to check that your tracking/conversions are set up correctly
Lesson 5
- Where to find the results for your ads
- How to look at your data
- How to create reports
