Why You Need to Switch to GA4, and Quickly!
Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers. Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics. For the last decade […]
Crucial Things to Track With your Funnel
Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with […]
The Benefits of Using Google Tag Manager
THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact. This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are […]
Google Analytics: A Comparison of UA & GA4
Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is. There are lots of different analytics programs available and each has its pros and cons. […]
