Facebook Ads First Steps Cover

Course Intro Cover

Course, Facebook Ads

Facebook Ads First Steps

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Welcome to Facebook Ads First Steps!

This beginners course in Facebook Ads is for you if any of the following apply to you:

you are a business owner and have been thinking about running Facebook ads but aren’t sure where to start
you are a business owner who wants to run Facebook Ads but you don’t want to invest in an agency or professional and would prefer to keep the work in-house
you are an individual/VA/digital marketer looking to expand on your skills but want a taster of what Facebook Ads are all about before investing in any training/coaching

Categories: Course, Facebook Ads

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In this course I cover:

Lesson 1

What are Facebook Ads
The different ways of running ads
The difference between Boosted Posts and Facebook Ads
What is a campaign, ad set and ad

Lesson 2

How to navigate your way around Business Manager/Ads Manager

Lesson 3

How to create and set up Campaigns, Ad Sets and Ads
How to write the primary copy, headline and description
How to edit your ad images so they look good in different placements

Lesson 4 (Optional | Advanced)

What is the Pixel
How to install the pixel
How to check the pixel is installed
How to set up basic events (for conversions campaigns)
How to check that your tracking/conversions are set up correctly

Lesson 5

Where to find the results for your ads
How to look at your data
How to create reports

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