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Why You Need to Switch to GA4, and Quickly | Google Analytics 4

Why You Need to Switch to GA4, and Quickly!

Why You Need to Switch to GA4, and Quickly! Introduction Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers.  Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics.  For the last decade …

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Crucial Things to Track With your Funnel | Funnel Tracking

Crucial Things to Track With your Funnel

Crucial things to track with your funnel Introduction If you’ve been running your own business for a while now, you’ll know that marketing which is based on speculation and guesswork is next to useless. When you create a sales funnel, you may have all sorts of good vibes about how it’s going to work with …

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The Benefits of using Google Tag Manager

The Benefits of Using Google Tag Manager

THE BENEFITS OF USING GOOGLE TAG MANAGER Introduction Tracking is an integral part of marketing and provides a lot of information about how your website or mobile app is performing, and how users interact.  This is achieved by adding small snippets of code called tags to the HTML, which are activated when certain triggers are …

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Google Analytics: A comparison of UA & GA4 - text

Google Analytics: A Comparison of UA & GA4

Google Analytics: A comparison of UA & GA4 Introduction One of the most common questions I get asked about selling online is how you measure results and find out how effective (and popular!) your website, app or marketing activity is.  There are lots of different analytics programs available and each has its pros and cons. …

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The Different Types of Sales Funnels and Their Uses

Different Types of Sales Funnels and Their Uses

The Different Types of Sales Funnels …and Their Uses If you want to run a successful business, then you need to understand the range of different tools at your disposal and which is going to work best for you. If you’re new to sales funnels, you may want to first read my recent post Funnels …

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Funnels 101: Nurture Your Audience to Sales

Funnels 101 Nurture Your Audience to Sales Introduction As an online business owner, no matter whether you identify yourself as a coach, course creator or something else, you would have probably heard the term “funnel” thrown around a lot, and may find it a confusing area. In this article, I’m going to cover the absolute …

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How to Grow Your Audience on Autopilot

How to Grow Your Audience on Autopilot – Lead Magnets 101

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.   What does Evergreen mean? Evergreen means something that runs all …

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How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you …

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The Different Types of Virtual Events You Can Run to Build an Audience For a Launch

The Different Types of Virtual Events You Can Run to Build an Audience for a Launch

The Different Types of Virtual Events You Can Run to Build an Audience For a Launch Photo by Chris Montgomery on Unsplash In this article, I’m going to talk you through the main different types of virtual events, what distinguishes them, along with some pros and cons for each, and finally some of the things …

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Episode 11: Funnels

In this episode, I talk about what is a funnel, what that looks like in real life, and how it looks in terms of Facebook Ads Campaigns. In the next episode, I will be providing some examples of what a funnel might actually look like in your low budget strategy, low ticket strategy, or high …

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Different Types of Facebook Ads Funnels

Different Types of Facebook Ads Funnels

There are many different ways you can run ads for your business, but there is no “one size fits all” This poses a problem for business owners who want to learn to run ads but need a set process to follow. In this live I go over some of my favourite funnel types that you …

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How to Make Your Landing Pages Convert – 10 Best Practises

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel …

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5 Simple Steps to Conversion [Infographic]

Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion?   When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know …

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The Evergreen Epiphany

How to Achieve Your Next Financial Milestone without Burnout by using Automation to Generate Passive Income & Recurring Revenue

More Money, More Time, More Freedom