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How to Grow Your Audience on Autopilot

How to Grow Your Audience on Autopilot – Lead Magnets 101

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.   What does Evergreen mean? Evergreen means something that runs all …

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Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101 Image by Mohamed Hassan from Pixabay Introduction These days, the term “bot” gets thrown around quite a lot, and a lot of us are left wondering, “What is a bot, and why do I need it?” First of all – 90% of the time that you hear the word “bot”, it is a …

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How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you …

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The Different Types of Virtual Events You Can Run to Build an Audience For a Launch

The Different Types of Virtual Events You Can Run to Build an Audience for a Launch

The Different Types of Virtual Events You Can Run to Build an Audience For a Launch Photo by Chris Montgomery on Unsplash In this article, I’m going to talk you through the main different types of virtual events, what distinguishes them, along with some pros and cons for each, and finally some of the things …

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Ultimate Guide to EU Privacy Changes and What You Can Do With ManyChat to Stay Compliant and Keep Functioning

Live Transcript Intro Hi, everyone, and welcome to what you need to know weekly with me, Sophie Nicole Casey. So I’m going live with this news this week, a day early because as you may or may not know, but the changes coming into ManyChat and Facebook, which actually come into effect tomorrow. So I …

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How to know when Facebook Ads are right for your business

How to know when Facebook Ads are right for your business

One of the most common reasons I come across for Facebook Ads not working for a business is simply that it wasn’t the right time for the business. Watch this video to find out how to know when it’s right to run your Facebook Ads. 🤩 Connect with me 🤩 Connect with me on LinkedIn …

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Facebook Ads Not Working

Why Your Facebook Ads Campaigns Aren’t Working & How to Fix Them [FREE CHECKLIST]

There are multiple reasons your Facebook Ads campaigns might not be working, but sometimes it’s impossible to know where to start. Facebook has made it easy to set up and run ad campaigns but users often come up with the same question; why did they fail to accomplish the desired results and achieve their goals? …

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The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post …

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Google Ads Campaign Types 101 – A Quick Overview

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits your …

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How to Make Your Landing Pages Convert – 10 Best Practises

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel …

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Why You Need to Start Content Marketing and How to Do It

Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, …

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SSL Certificate: All You Need to Know

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their …

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The Easiest Privacy Policy Creation Tool Ever

The Easiest Privacy Policy Creation Tool Ever Panic over – let’s get you compliant! I’m guessing you’re reading this because you’ve just realised that even though you don’t send unsolicited emails, you still need an updated Privacy Policy on your website! Well here is the beauty! In line with GDPR Regulations, WordPress have actually implemented …

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Your Quick Guide to Terms & Conditions

A Quick Guide to Your… Quick Introduction One of the simplest, and most effective, things to put together on your website are your Terms & Conditions. It fathoms me how many websites I stumble across without a set of terms, and that includes e-commerce sites! Now as I mentioned in my “How Compliant Really Are …

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GDPR vs Compliant

How Compliant Really Are You?

Forget GDPR, here are 5 others you may need to think about…​ The part where I don’t talk about GDPR Compliancy Okay, so I’m going to keep this short. We’ve all heard enough about the new GDPR regulations recently, as we have also (ironically) received more emails than ever as a result of it! But …

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