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Sophie Nicole Casey

How to Grow Your Audience on Autopilot

How to Grow Your Audience on Autopilot – Lead Magnets 101

The big benefit of growing an audience on autopilot is that you attract interested customers to your business with much less effort. The key to success is picking the right lead magnet that works for your setup while still delivering strong results.

How to Nurture Your Leads_ A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy

How to Nurture Your Leads: A Simple But Effective Evergreen Email Marketing Strategy Introduction In this article, I will show you how you can nurture your leads, ultimately leading to sales, by walking you through my personal simple yet powerful evergreen email marketing strategy.   What does Evergreen mean? Evergreen means something that runs all …

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10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy

10 Awesome Ways to Use a Messenger Chatbot in Your Marketing Strategy Introduction In this article I am going to talk you through 10 awesome ways to use a messenger chatbot in your marketing strategy, to help you save time and build a connection, ultimately leading to leads and sales. If you are brand new …

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Header image for Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101

Facebook Messenger Chatbots 101 Image by Mohamed Hassan from Pixabay Introduction These days, the term “bot” gets thrown around quite a lot, and a lot of us are left wondering, “What is a bot, and why do I need it?” First of all – 90% of the time that you hear the word “bot”, it is a …

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How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success

How to Make Your Virtual Event a Success Photo by Karolina Grabowska from Pexels In this article, I am going to talk you through the things you need to consider and put into place tech-wise to make your virtual event a success – everything-wise! This is Part 2 of a 2-part series that I wrote to show you …

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The Different Types of Virtual Events You Can Run to Build an Audience For a Launch

The Different Types of Virtual Events You Can Run to Build an Audience for a Launch

The Different Types of Virtual Events You Can Run to Build an Audience For a Launch Photo by Chris Montgomery on Unsplash In this article, I’m going to talk you through the main different types of virtual events, what distinguishes them, along with some pros and cons for each, and finally some of the things …

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Episode 14 - Facebook Ads Strategy Series (Part 3 of 3) High Ticket Product or Service

Episode 14 – Facebook Ads Strategy Series (Part 3 of 3) High Ticket Product or Service

In this episode which is the final part of a 3 part series, I give you my favourite Facebook Ads Strategy for when promoting a High Ticket Product or Service.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

Episode 13 – Facebook Ads Strategy Series (Part 2 of 3) – Low Ticket Product or Service

In this episode which is part 2 of a 3 part series, I give you my favourite Facebook Ads Strategy for selling a Low Ticket Product or Service.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook Group

What to Expect in the World of Facebook 2021

In this first live training of 2021 I talk about what to expect with all of the recent changes across Digital Marketing. Between the EU Privacy Changes affecting Facebook Ads and Chatbots, and now the iOS 14 Release which brings even more chaos, it is CRITICAL that we change our strategies and start to do …

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Facebook vs Apple, If You Run ANY Ads You Need to Know About This [iOS 14 Release]

What You Need to Know Weekly – 23rd December 2020 In this weekly news digest you’ll hear about: 📰 iOS Update Taking Place early 2021 – all businesses running any kind of ads are affected 📰 More EU Privacy Consequences – Messenger and Instagram 📰 Instagram Reels takes another classy step towards being TikTok’s twinnie …

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FREE Public Speaking Masterclass for Female Business Owners who want high ticket clients

This is a group interview live with Felicia Ansah. She helps female business owners to hone and own their public speaking skills to gain high ticket clients, get over nerves, and present lives and videos with excellence and confidence.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook …

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Episode 11: Funnels

In this episode, I talk about what is a funnel, what that looks like in real life, and how it looks in terms of Facebook Ads Campaigns. In the next episode, I will be providing some examples of what a funnel might actually look like in your low budget strategy, low ticket strategy, or high …

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Ultimate Guide to EU Privacy Changes and What You Can Do With ManyChat to Stay Compliant and Keep Functioning

Live Transcript Intro Hi, everyone, and welcome to what you need to know weekly with me, Sophie Nicole Casey. So I’m going live with this news this week, a day early because as you may or may not know, but the changes coming into ManyChat and Facebook, which actually come into effect tomorrow. So I …

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Episode 10: Facebook Ads Testing

In this episode I talk about Testing Facebook Ads, and cover: – What is Facebook Ads Testing – Why you should test ads – When you should or shouldn’t run tests – Best practices when testing Facebook Ads Enjoy!x   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook …

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What You Need to Know Weekly – 9th December 2020

In this short weekly news digest I have an exciting selection: 📰 Instagram is testing out an exciting new feature in India 📰 Facebook has enhanced the experience for Car Dealerships 📰 TikTok is making a bold move 📰 Google Maps are jumping on the Social Media bandwagon with feeds 📰 WhatsApp is making it …

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Navigating Your Way Through The Nativity Season

Christmas is a super hard time of year to show up through all the noise. But the good news is, people are shopping! In this video I cover what you can and should do to thrive during the holiday seasons if you are: An e-commerce business owner A service/education-based business owner I give you my …

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New Facebook NEWS, Audio Ads for YouTube, Instagram FAQ’s & Facebook acquires Kustomer

In this weekly news digest you’ll learn about: 📰 Facebook NEWS coming to the UK 📰 YouTube is launching audio ads 📰 Instagram and FAQ’s 📰 New ‘Kustomer’ management coming to Whatsapp If you enjoy being in the know, don’t forget to subscribe to my channel and switch on notifications to stay connected 💙 🤩 …

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No more Leads Facebook Messenger Ads, More Instagram Announcements, and More

I found this out the hard way, but Facebook is rolling out new changes as of 16 November through the first half of December, in another attempt to stay compliant with new European Privacy Rules. They haven’t made any big announcements, nor trained their concierge team regarding these changes, which definitely made my journey to …

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Episode 9: Outside Facebook Ads

In this episode, I talk about how Facebook Ads shouldn’t be thought of as a one-stop shop. There are so many other things you can be doing, and here are a few of them   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow my page on Facebook Join in my free Facebook …

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Exciting New Instagram Updates and a Special Announcement

In this week’s news digest, I talk about some major changes Instagram is bringing to YOU which are super exciting. I also have an extra special announcement to make, don’t miss out on this, you only have until the year to claim it.   🤩 Connect with me 🤩 Connect with me on LinkedIn Follow …

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Episode 7: Facebook Ads Etiquette

In this episode, I talk about how there is a certain level of etiquette which needs to be practiced when running Facebook Ads. I hope you enjoy this analogy, and I also offer a few ways in which you can go about doing this.   🤩 Connect with me 🤩 Connect with me on LinkedIn …

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Instagram brings a whole new level to marketers

Instagram brings a whole new level to marketers

Instagram has announced 4 HUGE very exciting changes that are coming soon to you if you don’t have them already. Included in this broadcast: • New product tags in Ads Manager • New custom audience • New Instagram API – Messenger Bots • Instagram Monetization for Creators • Facebook Attribution Changes   🤩 Connect with …

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Using Messenger Bots with Facebook Ads

Using Messenger Bots with Facebook Ads

A tactic often overlooked, but Facebook Messenger Ads are a great way to connect with new and existing audiences. In this live I will go over some different ways you can add Messenger Bots into your strategy In this live I talk about: – Why you should consider using them – The different types – …

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Episode 4: Creatives (Part 2 – Video)

It’s been a while since the last episode as I’ve been on the road travelling and had a lot of huge projects on but we are back with Episode 4. In this episode I talk about the 2nd C – Creatives (Part 2 – Video) Having covered images in the previous episode, this week I …

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Different Types of Facebook Ads Funnels

Different Types of Facebook Ads Funnels

There are many different ways you can run ads for your business, but there is no “one size fits all” This poses a problem for business owners who want to learn to run ads but need a set process to follow. In this live I go over some of my favourite funnel types that you …

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Knowing your Numbers: The Real Value of a Lead

Knowing your Numbers: The Real Value of a Lead

Sometimes when you are running Facebook Ads it’s easy to get caught up in the cost of a result, when in reality you need to look at the bigger picture to know the real cost and the real value and benefit of the ads you are running. Join me in this live where I will …

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Episode 3: Creatives (Part 1 – Images)

In this episode, I am going to fit as many Pro Tips as possible into 5 minutes about how you need to be creating your images for ads. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that pops up 🤩   🤩 Connect with …

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Episode 2: Inside Your Customer

In this episode, I dip into the first of the 3 C’s that I introduced in the previous episode. If you like what you see, I’d love it if you hit “Like” on my page. If you want to be notified when the next episode is live, hit the Subscribe to Live Notifications button that …

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How to Make Your Offer Irresistible

How to Make Your Offer Irresistible

In this live I talk about how to make your offer irresistable. I focus on three main areas: – first of all, how to be sure that it is your offer which needs work and not your Facebook Ads – secondly, ways to communicate your offer, product or service with your target audience – finally …

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How to Have More Hours in the Day

How to Have More Hours in the Day

As a business owner, it’s so easy to get overwhelmed and ignore things on the to-do list. In this live, I want to share with you some of my time-saving tools and practices which allow me to squeeze everything in, even with my little one!   🤩 Connect with me 🤩 Connect with me on …

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How To Spot A Scammer When Hiring

How To Spot A Scammer When Hiring [VLOG]

When you are thinking of hiring someone to help you with your business, there are a lot of people chatting a lot of 💩 just ready to take your hard-earned cash. Here are some ways to spot them, so next time you see a red flag 🚩 you can hopefully run the other way.   …

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Building Your Warm Audience

Building Your Warm Audience

Today I am talking about building a warm audience, and I will cover: 👩‍🏫 What exactly is a warm audience and why does it matter 💁‍♀️ The different types of warm audiences you can use in Facebook Ads ⭐️ The best ways to build your warm audiences using ads 🌱 How to grow your Facebook …

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Facebook strategy

[Covid & Algorithm Changes] Fix up your Facebook Strategy

🌍 I’m going to be talking about how recent world events have caused Facebook to change their policies and are cracking down on things more than ever. 👩‍🏫 I will talk about how to NOT get your accounts shut down by them. 👩‍🎓I will go over some technical and algorithm changes and how you need …

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How to know when Facebook Ads are right for your business

How to know when Facebook Ads are right for your business

One of the most common reasons I come across for Facebook Ads not working for a business is simply that it wasn’t the right time for the business. Watch this video to find out how to know when it’s right to run your Facebook Ads. 🤩 Connect with me 🤩 Connect with me on LinkedIn …

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what is an ICA and how to make it

What is an ICA and how to create it?

Sell to everyone, sell to no one – what is an ICA, and how to create it? I’m talking about what is an ICA, how it will benefit you and enable you to connect better with your audience for more leads/sales, and how to create one.   🤩 Connect with me 🤩 Connect with me …

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Don't confuse your business objectives with campaign objectives

Don’t confuse your business objectives with campaign objectives

I see a lot of business owners get bad results on Facebook Ads simply by choosing the wrong objective. This is because Business Objectives/Goals are rarely the same as Campaign Objectives/Goals, yet they often get confused. If you think of it the way I explain in this video, you should start to get much better …

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How to save money with Facebook Ads

How to save money with Facebook Ads

Many people have tried Facebook Ads and claim that they don’t work. I’m going to go over why that’s not necessarily the case, including what you can do to prevent making the same mistakes that others have. Then I will finish up with 5 top tips to save money. 🤩 Connect with me 🤩 Connect …

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How to do Facebook Ads on a Small Budget

How to do Facebook Ads on a Small Budget

🤩How to do Facebook Ads on a Small Budget 🤩 In this live recording, I give my top tips for running Facebook Ads on a Small Budget. I also talk you through my super easy but foolproof low budget strategy. Finally, I answer some questions from the audience. Enjoy and feel free to get in …

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Facebook Ads Not Working

Why Your Facebook Ads Campaigns Aren’t Working & How to Fix Them [FREE CHECKLIST]

There are multiple reasons your Facebook Ads campaigns might not be working, but sometimes it’s impossible to know where to start. Facebook has made it easy to set up and run ad campaigns but users often come up with the same question; why did they fail to accomplish the desired results and achieve their goals? …

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11 Reasons Why Your Business Needs Facebook Advertising

11 Reasons Why Your Business Needs Facebook Advertising

If you are offering a service or a product and not considering Facebook advertising to promote your business, you are going to regret it soon.  In this article, I give you 11 reasons why your business needs to use Facebook Ads. If you are not spending money on Facebook advertising then you are losing money, …

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The Difference between Boosted Posts and Facebook Ads

The Difference between Boosted Posts and Facebook Ads

Many people consider Boosted Posts and Facebook Ads the same and think that they’ll get equal results, however today I’m going to explain to you exactly why that isn’t the case… Boosting a post right from the page interface is very easy so you could be inclined to go straight for the big Boost Post …

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Does My Business Need Facebook Ads or Google Ads

Does My Business Need Facebook Ads or Google Ads?

Whether to allocate budget to Facebook Ads or Google Ads is a frequently asked question by many marketers and business owners every day, and one I am going to answer for you today… There are hundreds and thousands of confused business owners and marketers who spend more than enough on their ad campaigns but end …

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Why PPC and SEO Are Stronger Working Together as a Team

Why PPC and SEO Are Stronger Working Together as a Team One and one make eleven and this quote fits very well when we talk about the implementation of PPC and SEO together while running an advertisement campaign. Although they are different in many ways, they increase the effectiveness of your ad campaign significantly. And …

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SEO vs PPC – What’s Best For Your Business

SEO vs PPC – What’s Best For Your Business Being a small or a large business owner, the most common question you may come up with is; what is the most beneficial of these for your business when it comes to choosing between SEO vs PPC? Well, it’s a worth asking question and you must …

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Google Ads Smart Campaigns

Google Smart Campaigns vs Normal Campaigns: A Review

Google Smart Campaigns vs Normal Campaigns: A Review As you may or may not know, a couple of years ago Google launched “Smart Campaigns” – a new type of campaign which requires the minimum Google Ads knowledge of the user and brings in data from the businesses website, Google My Business account and other information …

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Image of finger deciding type of Google Ads Campaign

Google Ads Campaign Types 101 – A Quick Overview

Google Ads Campaign Types 101 – A Quick Overview Google Ads (Formerly AdWords) has a whole world inside it because it provides you with a plethora of tools and options to get most out of your ad campaigns. And yes, it allows you to set up six different types of campaigns for whichever suits your …

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Everything You Need to Know About Advertising with Google

Everything You Need to Know About Advertising with Google Looking for more information regarding Google Ads? Well, in this article, we are going to feature everything you need to know about advertising with Google and will answer some basic questions about Google Ads such as, what are they, how do they work, how much do …

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Top 5 Most Common Google Ads Myths & Misconceptions

Top 5 Most Common Google Ads Myths and Misconceptions Credit: Dado Ruvic / Reuters Believe it or not, Google generated about 116.3 billion US dollars of revenue in 2018 through the Google Ads platform. So, we can simply outclass the biggest myth about Google Ads, i.e., it’s a scam. Launched in October 2000, the Google …

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7.5 Ways to Save Money with Google Ads

7.5 Ways to Save Money During Your Google Ads Campaigns Wait, what? 7.5? You must be thinking that I have gone nuts because there should be either 7 or 8 ways. Well, this article is about 7.5 handy ways to save money while setting up your Google Ads campaigns by playing smart moves and I …

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Lesson 3 Thumbnail - How to set up Google Search Console

How to set up Google Search Console [Vlog]

How to Set Up Google Search Console Hi everyone, Following from the previous videos, this week I am here to teach you about Google Search Console. Google Search Console is all about search engines see your site and read the content in it. For SEO purposes it’s so important for Google be able to find …

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How to set up Google Tag Manager [Vlog]

How to Set Up Google Tag Manager Hi everyone, Following from my previous couple of videos, this week I am here to teach you about Google Tag Manager. Google Tag Manager is a fantastic tool which allows you to add any custom tracking to your website without even having to touch the backend of your …

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How to set up Google Analytics [Vlog]

How to Set Up Google Analytics Hi everyone, Following from my previous and first introduction video, this week I am here to teach you about your Google Analytics account, and some very simple but also highly effective configurations you can make to start tracking and to better understand your audience. This video was created on …

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The Story Behind Casey Marketing Creations [Vlog]

The Story Behind Casey Marketing Creations [Vlog] Hi everyone, This is just a quick post to explain who I am; the real me behind Casey Marketing Creations. I have recently created a YouTube channel with the intention of providing you, online business owners, with free advice, tips and how-to’s to enable you to go that …

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10 Top Quick Website Fixes to Get You More Sales Online

10 Top Quick Website Fixes to Get You More Customers Credit: Dado Ruvic / Reuters Okay, so you’ve got your eCommerce store setup (yippee!), but the sales just aren’t coming in… First of all, I just want to be clear, there is a big difference between people visiting your website and actual leads.  Leads are …

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responsive-web-design-re-brand

8 Reasons Why Your Site Needs a Re-Brand for Success

8 Reasons Why Your Website Needs a Re-Brand While there are some obvious reasons why a website might need a re-brand…   …and you might actually be happy with the overall appearance of your site, but there may also be some important unknown factors which have not yet crossed your mind and actually affect your …

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How to Make Your Landing Pages Convert – 10 Best Practises

How to Make Your Landing Pages Convert – 10 Best Practises Intro Before we dive into any details here, it’s important to know the fundamentals of landing pages.  For a start, I’m not going to assume for a moment that you actually know what a landing page is – if you do, of course, feel …

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Why You Need to Start Content Marketing and How to Do It

Why You Need to Start Content Marketing and How to Do It Intro It often sounds like a cliché, “Start a blog”, like what every digital nomad does and apparently can monetise from it. The truth is, a blog isn’t just about writing a story while you’re on your travels to share with the world, …

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5 Simple Steps to Conversion [Infographic]

Do you ever feel like you’re stuck in a rut spending half of your time searching for high-quality leads, and when you do finally get them, they just don’t amount to a conversion?   When it comes to generating leads, and then converting them into paying (and hopefully repeat!) clients, it’s often difficult to know …

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SSL Certificate: All You Need to Know

SSL Certificates: All You Need to Know Introduction to an SSL Certificate Following on from my “How Compliant Really Are You?” article, get ready to find out exactly what an SSL Certificate is, and what they do for you and your clients. The web is a place full of hackers, just waiting to get their …

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The Easiest Privacy Policy Creation Tool Ever

The Easiest Privacy Policy Creation Tool Ever Panic over – let’s get you compliant! I’m guessing you’re reading this because you’ve just realised that even though you don’t send unsolicited emails, you still need an updated Privacy Policy on your website! Well here is the beauty! In line with GDPR Regulations, WordPress have actually implemented …

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Your Quick Guide to Terms & Conditions

A Quick Guide to Your… Quick Introduction One of the simplest, and most effective, things to put together on your website are your Terms & Conditions. It fathoms me how many websites I stumble across without a set of terms, and that includes e-commerce sites! Now as I mentioned in my “How Compliant Really Are …

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GDPR vs Compliant

How Compliant Really Are You?

Forget GDPR, here are 5 others you may need to think about…​ The part where I don’t talk about GDPR Compliancy Okay, so I’m going to keep this short. We’ve all heard enough about the new GDPR regulations recently, as we have also (ironically) received more emails than ever as a result of it! But …

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